世界500強(qiáng)CEO訪(fǎng)談 第44期:戴爾集團(tuán)邁克爾 我回來(lái)了(1)

Reporter: Did you wait too long to come back?

記者：您一直等了很久才回到戴爾的嗎?

Dell: I probably could have come back a little bit sooner, but I don’t think I waited too long.

戴爾：可能我本可以回來(lái)得更早一些，但是我想我并沒(méi)有等很久。

Reporter: What made you decide to return?

記者：什么原因使您決定回戴爾呢?

Dell: The board asked me to come back. It was clear that we needed to make some changes in the company. I’ m actually quite excited to be back-it gives us a chance to reinvent the business. We’ve taken a very fresh approach to things. We're willing to question anything, change everything and do whatever it takes to get success and results for our customers，our shareholders and our people inside the company.

戴爾：是董事會(huì)要我回來(lái)的，顯然我們需要對(duì)公司進(jìn)行一些調(diào)整。其實(shí)能夠回來(lái)我感到很興奮，因?yàn)槲覀冇钟辛艘粋€(gè)對(duì)商業(yè)重新進(jìn)行改造的機(jī)會(huì)。我們又有了解決事情的全新的方式，我們?cè)敢鈱?duì)任何事情提出疑問(wèn)，對(duì)任何事物進(jìn)行改造，并且做任何事情以取得成功，為了我們的顧客、股東和公司內(nèi)的人員，公司要取得一些成績(jī)。

Reporter: Your profits have been falling for quite a while.

記者：很長(zhǎng)時(shí)間以來(lái)您公司的收益一直在減少。

Dell: One reason is fairly easy to see: our head count grew by 50 percent to about 80,000 employees while revenues grew by just 15 percent. That’s not a good idea.

戴爾：一個(gè)很顯而易見(jiàn)的原因在于，我們公司的員工數(shù)量上漲了50%，達(dá)到了8萬(wàn)人，而收益只增長(zhǎng)了15%，這不太好。

Reporter: What were these people hired for?

記者：為什么要雇用那些人呢?

Dell: We’ve been asking ourselves that same question. I think the organization got too complicated. We made it too complicated. The CEO had too many people reporting to him, each person reporting to the CEO had an organization to support him, and then these had their own supporting organizations and so on. It multiplied out to be a whole lot of people. Everyone was well-intentioned, everyone went to work saying ‘We’re going to do great work today，，but when you add it all up, the structure didn’t work out.

戴爾：我們也一直在問(wèn)自己相同的問(wèn)題。我覺(jué)得我們的組織變得太復(fù)雜了，是我們使它變得太復(fù)雜了。有太多的人要向首席執(zhí)行官報(bào)告，而每一個(gè)報(bào)告的人都有支持他的一個(gè)組織，然后這些組織又有支持他們的組織，如此類(lèi)推。這就使我們公司有了更多的人，每個(gè)人都是善意的，他們工作的時(shí)候都會(huì)說(shuō)：今天我們要去做偉大的工作了。但是當(dāng)把所有這些人都加到一起的時(shí)候，這個(gè)組織運(yùn)轉(zhuǎn)得并不好。

Reporter: Does this mean layoffs?

記者：這意味著你們將會(huì)解雇一些員工嗎?

Dell: I think it，s pretty clear that our head count is going to go down.

戴爾：這是顯而易見(jiàn)的，我們需要削減工作人員的數(shù)量。

Reporter: Do you feel pressured by your shareholders?

記者：您能感覺(jué)到股東帶給您的壓力嗎?

Dell: I’m the biggest investor in the company, so I feel my own pressure.

戴爾：我是公司最大的投資者，所以我感覺(jué)到的都是自己的壓力。

Reporter: Dell used to be the biggest computer maker worldwide. But last year Hewlett Packard took over and became global market leader. What makes them more successful than you?

記者：戴爾過(guò)去是世界上最大的計(jì)算機(jī)制造商，但是這個(gè)地位去年被惠普取代，惠普成為全球市場(chǎng)的領(lǐng)導(dǎo)者。他們?nèi)〉帽饶銈兏蟪晒Φ脑蚴鞘裁茨?

Dell: We’re still the most profitable producer. HP makes money mainly with printers. Their profit in the PC business is much less than ours. But they are now number one worldwide, absolutely.

戴爾：我們?nèi)匀皇谦@利最多的生產(chǎn)者?；萜盏氖找嬷饕獊?lái)自于打印機(jī)，他們?cè)谟?jì)算機(jī)產(chǎn)業(yè)領(lǐng)域的收益比我們的要少得多。但是他們現(xiàn)在的確是世界第一。

Reporter: Was it a mistake to focus on corporate desktops while laptops gained in importance and increasingly became a must—have entertainment device?

記者：現(xiàn)在便攜式電腦越來(lái)越重要，并且成為一項(xiàng)必須的娛樂(lè)工具，但是你們卻還是側(cè)重于臺(tái)式電腦，這是一個(gè)錯(cuò)誤的決定嗎?

Dell: If you look at the growth in the computer market for PCs, it has been bigger in developing countries relative to developed countries, bigger in mobile computers, and lower in desktop computers, bigger in consumers and lower in corporations. Dell has had historical strength in the commercial market in the big, slower growing economies. So mobile computers, consumers，emerging markets—that’s where we’re going next.

戴爾：如果你去看一下個(gè)人計(jì)算機(jī)在計(jì)算機(jī)市場(chǎng)的發(fā)展，你就會(huì)發(fā)現(xiàn)發(fā)展中國(guó)家比發(fā)達(dá)國(guó)家有更大的市場(chǎng)，移動(dòng)電腦比臺(tái)式電腦有更大的市場(chǎng)，消費(fèi)者比公司占據(jù)更大的市場(chǎng)。戴爾在這個(gè)巨大、發(fā)展緩慢的經(jīng)濟(jì)領(lǐng)域商業(yè)市場(chǎng)中，有史以來(lái)就有很強(qiáng)大的力量。所以接下來(lái)我們要進(jìn)軍的方向就是移動(dòng)電腦市場(chǎng)、消費(fèi)者市場(chǎng)和發(fā)展中國(guó)家市場(chǎng)。