世界500強(qiáng)CEO訪談 第47期:微軟集團(tuán)史蒂夫鮑爾 為我們的成就驕傲(1)

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我為我們的成就驕傲

Reporter: In all of your years at Microsoft, what do you consider your finest achievement?

記者：您在微軟工作的這些年中，您認(rèn)為自己取得的最大的成績是什么呢?

Ballmer: It’s hard to put my finger on a single thing. I am very excited about where we are as a company today and our growth prospects going forward. Over the last five years, we have put in place a strong mission and values that guide our business approach and culture. Last year we adopted a Business Plan that sets forth a clear roadmap for employees，partners and the industry about our focus and direction. Our competitive focus and execution is clear with respect to Linux and open source. We have solidified important changes to our internal processes that enable much better cross— group collaboration, while giving each of our 7 business groups the ability to function with the appropriate degree of autonomy and agility. We have put a major focus on cost-efficacy so that our operating income is again growing faster than our operating costs. We have initiated key rebuilds in major cost centers such as marketing. And we’re investing significantly in R and D and engineering excellence, and showing excellent results in new product innovation, quality, security and reliability. To be clear, none of this is “my" achievement. It really as an effort that has involved a lot of hard work by Bill, me, our leadership team and our employees.

鮑爾默：很難準(zhǔn)確地指出某一件事情。我為我們作為一個公司可以做到今天這樣的成績，以及很好的發(fā)展前景而感到高興。在過去5年里，我們將一項(xiàng)很重大的任務(wù)和指引我們商業(yè)運(yùn)行方式和文化的價值觀實(shí)施得很好。去年我們采取了一項(xiàng)商業(yè)計劃，為我們的雇員、合作伙伴和商業(yè)領(lǐng)域很清楚地指明了我們的焦點(diǎn)和方向。我們的競爭力焦點(diǎn)和執(zhí)行管理是和Linux以及開放資源相關(guān)的。我們加強(qiáng)了在公司內(nèi)部運(yùn)行方面的重大改革，這有助于員工跨小組間的合作，并且給予了我們7個商業(yè)小組一定程度的自治管理的權(quán)利。我們將注意力主要集中在提高成本的實(shí)用性上面，那樣我們的營業(yè)收益的增長速度就會比營業(yè)成本的速度快。我們已經(jīng)著手于重新建造成本中心，比如銷售中心等。我們也在研發(fā)方面投資了很多，并且在新產(chǎn)品的創(chuàng)新、質(zhì)量、安全和可靠性方面取得了優(yōu)秀的成績。清楚地說，這些成績哪一個也不是由我個人完成的。這是很多人共同努力的成果，包括：比爾、我、我們的領(lǐng)導(dǎo)團(tuán)隊和公司的職員們。

Reporter: Microsoft has a history of successfully adopting technologies innovated elsewhere. Granted, most useful new technology builds on older technology, but Microsoft is the undisputed king of the “embrace and extend” paradigm. What innovations do you believe are truly original to Microsoft?

記者：微軟向來能夠在任何地方都很好地采用創(chuàng)新的技術(shù)。就算很多有用的最新技術(shù)都建立在固有技術(shù)上，微軟仍是 "迎接新科技、拓展新科技"的榜樣，這一點(diǎn)毫無爭議。您認(rèn)為哪些技術(shù)是屬于微軟公司獨(dú)創(chuàng)的呢?

Ballmer: Innovation means many things. Microsoft can be fairly credited with innovating around the personal computer such that in a very short period of time it has become a ubiquitous tool in business, schools and many homes around the world. We bet our company, literally, on Windows, and on Office，and have continued to innovate in both of these products, and many others over the years, including enterprise servers and applications, mobile devices, applications for small and midsized businesses，entertainment, the Tablet PC, etc. Since Microsoft went public in 1986, we have invested a total of $36 billion in R and D, creating a wide range of integrated technologies that have helped customers and developers do more. Over the next 6 years alone, we will invest another $40 billion in innovation, continuing to make us a top R and D spender in any industry. Specifically, our focus is on integrated innovation, making our products and services work together and understanding how customers use technology and information toimprove their lives. No other company in our industry is focused on this kind of innovation. We also are filing for 2,000 patents a year, a number we expect to increase in the years ahead.

鮑爾默：創(chuàng)新意味著很多事情。公平地說，微軟有能力在個人計算機(jī)方面進(jìn)行創(chuàng)新，以至能在很短的一段時間之內(nèi)使得計算機(jī)成為了全世界商業(yè)領(lǐng)域、學(xué)校甚至很多家庭里普遍存在的一個工具。我們真正地相信我們的公司，相信我們的Windows和Office,我們在這些年中也一直在繼續(xù)為這些產(chǎn)品和其他的很多產(chǎn)品進(jìn)行創(chuàng)新，包括企業(yè)服務(wù)器和應(yīng)用軟件、移動設(shè)備、 小中型企業(yè)的應(yīng)用軟件、娛樂軟件、平板電腦等等。自從微軟公司在1986年上市之后，我們在研發(fā)方面已經(jīng)投入了360億美元，開創(chuàng)了很多綜合技術(shù)為我們的顧客和開發(fā)者做更多事情。在接下來的這短短6年時間里，我們將會在創(chuàng)新方面再投資400億美元，繼續(xù)保持我們在所有產(chǎn)業(yè)中研發(fā)花費(fèi)最多的位置。具體來說，我們的焦點(diǎn)在于綜合性創(chuàng)新，使我們的產(chǎn)品和服務(wù)一起工作，并且去了解顧客們是怎樣通過技術(shù)和信息來提升他們的生活質(zhì)量的。在我們這個領(lǐng)域的其他公司，都沒有進(jìn)行此類創(chuàng)新。我們在一年中申請了2000項(xiàng)專利，我們希望在接下來的時間中，這個數(shù)字可以繼續(xù)不斷地上升。