世界500強(qiáng)CEO訪談 第57期:百思買(mǎi)集團(tuán)布菜恩鄧恩 領(lǐng)導(dǎo)意味著更多責(zé)任(2)

How did it affect your career?

那對(duì)于您的事業(yè)有怎樣的影響呢?

It changed me as a leader. I got really focused on: What are the big rocks that we need to move? I can still fall into some of the petty traps，but I worked really hard to say, is this really important or is this just like a little ego thing for me?

我關(guān)注的是：在前進(jìn)的道路上我們需要克服的困難都有哪些?在發(fā)展的過(guò)程中，我們?nèi)杂锌赡艿暨M(jìn)一些陷阱中，但是我工作非常努力，因?yàn)槲蚁胍_定哪些事情是對(duì)我們真正重要的。

Tell me about the best bosses you’ve worked for.

請(qǐng)跟我們說(shuō)一下您工作過(guò)程中遇到的最好的老板。

Let me tell you a quick story that I think will illustrate it the best.

讓我告訴你一個(gè)小故事，我認(rèn)為是最好的經(jīng)歷。

My first day at Best Buy in 1985，I got handed a sales book and I got sent out on the floor, and essentially that was the training.

我第一天到百思買(mǎi)上班是1985年，那天我拿到了一本銷(xiāo)貨簿，那就是我們的培訓(xùn)。

And the store manager came up to me a couple days later and said, “How do you like it here?”

幾天之后，部門(mén)經(jīng)理來(lái)問(wèn)我說(shuō)："在這里工作感覺(jué)怎么樣呢?"

And I said: “You know what? I hate it.

我說(shuō)："你知道嗎，我不喜歡這里的工作，

There’s no training. I’ve got people grabbing at me.”

連個(gè)培訓(xùn)都沒(méi)有。人們抓著我不放。"

And then he looked at me and he started talking to me about the Minnesota Twins—this was in Minnesota.

他看了看我然后開(kāi)始跟我講有關(guān)明尼蘇達(dá)雙城的事情，

Started talking to me about the Vikings, talking to me about my fiancee, and then talked to me about fishing.

那是在明尼蘇達(dá)談?wù)摼S京部族，談?wù)撐业奈椿槠?，談?wù)撫烎~(yú)等等。

He started to get to know me and then he said: “You know, I come in early on Saturdays.

他對(duì)我有了一定的了解之后又跟我說(shuō)："我周六早上都會(huì)很早來(lái)公司，

If you want to spend some time，I’ll teach you a little bit about how to sell.”

如果你想學(xué)的話(huà)，我可以教你一些銷(xiāo)售的知識(shí)。"

He did that for three successive Saturdays, and by the end of the three weeks, I was really pretty good and I liked it.

然后他連續(xù)教了我三周，三周之后，我可以做得很好了，并且我喜歡上了那份工作。

He taught me how to sell, and you can feed yourself for a lifetime when you know how to sell.

那個(gè)經(jīng)理教給我如何銷(xiāo)售，一個(gè)人如果學(xué)會(huì)了銷(xiāo)售的話(huà)，那就足以養(yǎng)活他一輩子了。

And what he really didwas start to open doors for me, and start to find things out in me that I didn’t understand about myself.

而他所做的就是為我開(kāi)啟了事業(yè)的大門(mén)，并且在我身上發(fā)掘了很多我自己并不知道的優(yōu)點(diǎn)和閃光點(diǎn)。

How do you use technology to keep in touch with employees and customers?

您如何運(yùn)用科技來(lái)與您公司的員工和顧客們保持聯(lián)系呢?

I leverage video to reach our folks. We have a quarterly enterprise-wide town hall that we started last year that is really an interesting couple of hours. We have folks from China, London, Mexico—all our operations around the world—and I typically start that off with, “Here’s a 15-minute update on where we are” and then we get questions from around the world. The other thing I will do is to go on Twitter and listen to what people are saying about us. I think those opinions are important for us. I also have a program that searches the Internet anytime somebody mentions Best Buy out there. Sometimes it’s really great things, sometimes it’s obscenity-laden, but I have a huge appetite for it. If I see customers have problems with things, I will contact the appropriate person in our company and have them contact that customer. Sometimes I contact the customer.

我利用視頻與我們的員工保持聯(lián)系。從去年開(kāi)始，我們每一個(gè)季度都會(huì)與我們的員工進(jìn)行交談，那幾個(gè)小時(shí)很有意思。我們的員工來(lái)自中國(guó)、倫敦、墨西哥等世界上很多不同的地區(qū)，我總是會(huì)在最開(kāi)始的時(shí)候說(shuō)，"我們現(xiàn)在有15分鐘的時(shí)間來(lái)討論我們公司的進(jìn)程”，然后我們就可以從全世界范圍內(nèi)得到一些問(wèn)題的反饋。我會(huì)做的另外一件事情就是去Twitter了解人們對(duì)于我們的看法。我認(rèn)為那些看法對(duì)我們很重要。我們還有一個(gè)程序，能夠在任何時(shí)間在因特網(wǎng)上追蹤到人們提及"百思買(mǎi)"，有時(shí)候大家說(shuō)的是好的事情，有時(shí)候是一些不好的事情，但是我總是很關(guān)注這個(gè)。如果我發(fā)現(xiàn)顧客對(duì)于我們的產(chǎn)品有什么問(wèn)題的話(huà)，我會(huì)與相關(guān)部門(mén)的人員聯(lián)系，讓他們與那位顧客進(jìn)行溝通，有的時(shí)候我會(huì)直接聯(lián)系顧客。

Hearing from you probably scares the heck out of them.

人們直接收到您的來(lái)信可能會(huì)感到有些吃驚。

It does freak them out a little bit. But I do think that the social media we have out there create interesting platforms for people to make those connections and to know things better. I think it’s just fascinating.

的確會(huì)有一點(diǎn)，但是我認(rèn)為，社會(huì)媒體就是為我們創(chuàng)造一些有趣的平臺(tái)，使人們能夠彼此進(jìn)行聯(lián)系并更好的了解事物，我覺(jué)得這很好。

What goals have you set for yourself as a leader and a manager?

作為一個(gè)領(lǐng)導(dǎo)和經(jīng)理，您為自己設(shè)定的目標(biāo)是什么呢?