So Anna, any thoughts?
那么安娜,有主意嗎?
Lots Paul. I think we've got to compete on price.Oh yes?
有很多,保羅。我認(rèn)為我們應(yīng)該打價(jià)格競(jìng)爭(zhēng)。是嗎?
We need to price Tutti Fruity out of the market.
我們要用價(jià)格把Tutti Fruity趕出市場(chǎng)。
We need to corner the market so that everyone knows we are the best choice for good quality, good value plastic fruit.
我們要壟斷市場(chǎng),這樣每個(gè)人都知道我們能提供質(zhì)量最好,最有價(jià)值的塑料水果。
I like it!
我喜歡!
And… and…
還有,還有……
Tell him we need to build good relationships with our customers – that means we give them good service.
告訴他我們要和客戶建立良好的關(guān)系,意味著我們能提供最好的服務(wù)。
…we need to build good relationships with our customers.
我們需要和客戶建立良好的關(guān)系。
Talk to them regularly, send them gifts… go and meet them face to face.
常和他們聯(lián)絡(luò),送禮,當(dāng)面交流。
Face to face? Yes, great idea – just what I was thinking.
當(dāng)面交流?好主意,我就是這么想的。
If we follow this strategy I reckon there could be a bonus for us all by Christmas.
如果我們依照這個(gè)策略,我想到圣誕節(jié)的時(shí)候我們都會(huì)收到獎(jiǎng)金。
Well done Anna. Very convincing.
干得好,安娜,很有說(shuō)服力。
If you can put your ideas into practice you'll save the company.
如果你能將想法應(yīng)用到實(shí)踐,你就救了公司。
Let's remind ourselves of the words you used to create the European marketing strategy…
讓我們回顧一下開(kāi)創(chuàng)歐洲市場(chǎng)策略時(shí)用到的一些詞。
We've got to compete on price.
我們要打價(jià)格競(jìng)爭(zhēng)。
We need to price the rivals out of the market.
我們要用價(jià)格把對(duì)手趕出市場(chǎng)。
We need to corner the market.
我們要壟斷市場(chǎng)。
We need to build good relationships with our customers.
我們要和客戶建立良好的關(guān)系。
Well, things seem to be going well for Anna… or are they?
安娜的事情似乎進(jìn)展得很順利,或者真是這樣嗎?
Anna! Anna! That man from France has called again and left a message.
安娜!安娜!那位法國(guó)男士又打電話來(lái)了并且留言了。
He's not happy this time.
他這次不太高興。
Something about us trying to rip them off!
是有關(guān)于我們欺詐他的!
What? Rip them off?
什么?欺詐他?
It means over charging them or giving them poor quality goods.
意思是賣高價(jià)或給他們殘次品。
That's not fair.
這不公平。
I'm going to have to sort this out.
我將要解決這件事。
That's it Anna – go and build a good relationship with your customer!
就是這樣,安娜,和你的客戶建立良好的關(guān)系!
Bye for now.
再見(jiàn)。