金融時(shí)報(bào):百度高管被中國網(wǎng)信辦約談

百度高管被中國網(wǎng)信辦約談

據(jù)中國媒體報(bào)道，一些熱門貼吧的吧主權(quán)可以賣到每年100萬元人民幣（合15.2萬美元）以上，廣告公司負(fù)責(zé)聯(lián)系百度與營利性醫(yī)院和藥企，從中抽取傭金。

測(cè)試中可能遇到的詞匯和知識(shí)：

pornography色情[p??'n?gr?f?]

censorship審查制度['sens???p]

trinity三合一，三巨頭['tr?n?t?]

to be listed上市

unethical缺乏職業(yè)道德的[?n'eθ?k(?)l]

bulletin公告['b?l?t?n]

haemophilia血友病[,h?mo'f?l?r]

pharmaceutical制藥的[,fɑ?m?'su?t?k(?)l]

China's Baidu hit by false ads, porn and medical advice scandal （496words）

By Gabriel Wildau in Shanghai

Chinese internet search engine Baidu has come under attack from the country's technology regulator after a flood of complaints over false advertisements, pornography and leaks of personal information.

Nasdaq-listed Baidu has enjoyed a rapid rise, helped by Google shutting down its China site over censorship concerns in 2010, and along with Alibaba and Tencent is one of China's internet trinity. However, disappointing half-year earnings in July suggest its star may be waning.

The latest scandal shows it is not too big to fend off criticism of unethical behaviour — or to evade the attentions of the regulator. The State Internet Information Office said it had grilled Baidu executives on Friday and that the company would face unspecified punishment.

In addition to several breaches, the regulator said: “Some search results on Baidu are not impartial or objective, and its news channel has spread harmful information involving violence and terrorism.”

Baidu has apologised for seeking to financially exploit medical information bulletin boards and said it would stop the practice on its Tieba, or Post Bar, site.

Chinese netizens had attacked the company for replacing the volunteer moderator of its haemophilia-themed bulletin board with a private hospital that was accused of providing substandard care. The popular Tieba platform hosts about 19m forums devoted to a wide range of topics.

Baidu previously faced accusations of altering search results to feature entities that paid it to have their sites highly ranked. The incident also comes amid widespread public distrust of doctors and hospitals over accusations of corruption and shoddy care.

“Sixteen years ago, the two search engine companies [Google and Baidu] started at almost the same time. Sixteen years later, one company is researching the feasibility of quantum computing. By contrast, the other one is researching how to help other people sell fake medicine,” Sina Weibo user 5718276383 said on the Twitter-like social media platform.

Baidu said on Saturday it would partner with non-profit organisations to raise the quality of medical information on its Tieba site. In addition to problems on the haemophilia board, local media raised doubts about the qualifications of for-profit hospitals and pharmaceutical companies in charge of Tieba forums to dispense advice on high blood pressure, liver disease, vascular disease and uterine fibroids.

Local media reported that moderation rights to the most popular forums could fetch more than Rmb1m ($152,000) a year, with advertising agencies taking a commission for connecting Baidu with for-profit hospitals and pharmaceutical companies.

“We've heard a broad range of criticism and advice from media and netizens, as well as the voices of Tieba users. This incident has exposed a dereliction of duty in the management of our Tieba commercialisation,” Baidu said on in a statement on its official Weibo account.

Baidu's apology failed to quell all the critics. A group of 36 non-profits has filed a complaint with the Beijing Administration of Industry and Commerce accusing Baidu of violating China's advertising law.

A Baidu spokesman declined to comment.

Additional reporting by Ma Nan

請(qǐng)根據(jù)你所讀到的文章內(nèi)容，完成以下自測(cè)題目：

1.What is the reason of Google's shut down in China?

A.to be listed in USA

B.too much tax

C.worried about censorship

D.profit shrinkage

答案(1)

2.What is the meaning of “Baidu's star may be waning” in the second paragraph?

A.poor profit

B.under attack from regulator

C.Google is coming back

D.too much criticism

答案(2)

3.What did Baidu do in aemophilia-themed bulletin board and caused anger?

A.leaked personal information

B.replaced moderator

C.published false advertisements

D.tax evasion

答案(3)

4.Who will cooperate with Baidu to raise the quality of medical information?

A.volunteer doctors

B.pharmaceutical companies

C.for-profit hospitals

D.non-profit organizations

答案(4)

* * *

(1)答案：C.worried about censorship

解釋：由于谷歌(Google)在2010年因擔(dān)心審查制度而關(guān)閉了中國網(wǎng)站。

(2)答案：A.poor profit

解釋：百度去年7月發(fā)布的半年度盈利令人失望，似乎表明其星光可能正逐漸暗淡。

(3)答案：B.replaced moderator

解釋：百度將血友病貼吧的志愿吧主換成一家被指不具備醫(yī)療資質(zhì)的民營醫(yī)院，此舉受到中國網(wǎng)民的抨擊。

(4)答案：D.non-profit organizations

解釋：百度表示將與非營利組織合作，提高貼吧醫(yī)療信息的質(zhì)量。