實(shí)用商務(wù)英語 市場(chǎng)調(diào)查

1　市場(chǎng)調(diào)查

你將聽到的

開展調(diào)查

You will see to it that a comprehensive research report should be presented next week.

進(jìn)行預(yù)測(cè)

We have to predict what fashion will be like at least one year ahead.

詢問情況

Can you tell me in a nutshell what the retail market is like in Beijing?

調(diào)查總結(jié)

Our main strength is with young consumers.

進(jìn)行分析

Our Beijing market has the highest current demand, but Shanghai has great potential for growth.

你也許會(huì)說

街頭調(diào)研

We want to know how many people use our detergent.

調(diào)研結(jié)果

At a discounted introductory price, we landed more sales.

分析預(yù)測(cè)

We forecast that the market for this kind of product will decline rapidly over the next several years.

職場(chǎng)心經(jīng)

市場(chǎng)調(diào)研一般是指以調(diào)查問卷或電話訪問等形式向顧客進(jìn)行提問，然后根據(jù)回答，統(tǒng)計(jì)出消費(fèi)者對(duì)本公司產(chǎn)品或公司形象的普遍評(píng)價(jià)、意見和建議，并據(jù)此做出改進(jìn)。

街頭隨機(jī)調(diào)查有利于初步得出市場(chǎng)的需求量、顧客的消費(fèi)觀等，從而對(duì)產(chǎn)品的廣告促銷、外觀設(shè)計(jì)有所幫助。電話調(diào)查一般用于對(duì)顧客的使用情況進(jìn)行跟蹤，并根據(jù)他們的反饋及時(shí)對(duì)產(chǎn)品的設(shè)計(jì)、生產(chǎn)做出調(diào)整。

市場(chǎng)調(diào)研時(shí)一定要面帶微笑、語氣委婉、語速適中，對(duì)顧客的回答要做好記錄，并在調(diào)查結(jié)束后送上公司的小禮品，或者禮貌地對(duì)對(duì)方的合作表示感謝。

必備的詞匯熱身

●　handle [?h?ndl] v.處理；操作；運(yùn)用

●　various [?vε?ri?s] adj.各種各樣的；多方面的

●　hardware [?hɑ:dwε?] n.計(jì)算機(jī)硬件；五金器具

●　extend [ik?stend] v.擴(kuò)充

●　range [reind?] n.部門種類

●　plastic [?pl?stik] adj.塑料的

●　electrical [i?lektrik?l] adj.電子的

●　kind of 種類

當(dāng)開展市場(chǎng)調(diào)查的時(shí)候你會(huì)聽到

You will see to it that a comprehensive research report should be presented next week.

務(wù)必在下周提交一份詳細(xì)的調(diào)查報(bào)告。

We have to predict what fashion will be like at least one year ahead.

我們得預(yù)測(cè)至少未來一年的流行趨勢(shì)。

Can you tell me in a nutshell what the retail market is like in Beijing?

您可以簡(jiǎn)單地告訴我北京零售市場(chǎng)的現(xiàn)況嗎？

Our main advantage is popular with young consumers.

我們的主要優(yōu)勢(shì)是得到了年輕顧客的青睞。

Our Beijing market has the highest current demand, but Shanghai has great potential for growth.

我們北京市場(chǎng)目前的需求量最大，但上海有很大的發(fā)展?jié)摿Α?/p>

當(dāng)開展市場(chǎng)調(diào)查的時(shí)候你會(huì)說

1．We want to know how many people use our detergent.

我們想知道多少人在使用我們的洗滌劑。

2．Do you think our products are competitive enough in an international market?

您認(rèn)為我們的產(chǎn)品在國(guó)際市場(chǎng)上具有足夠的競(jìng)爭(zhēng)力嗎？

3．Would you give us your frank opinion about our products and their prices?

對(duì)于我們的產(chǎn)品與價(jià)格，您能給我們您的意見嗎？

4．Here is a sample for you so that you will be able to try our latest product on the market.

這是給您的樣品，您可以試用一下我們投放市場(chǎng)的最新產(chǎn)品。

5．At a discounted introductory price, we landed more sales.

定價(jià)打折后，銷售量則大增。

6．I have written down your opinion and I will report to my company.

我已將把您的意見記下來了，我會(huì)向公司匯報(bào)。

7．Our survey indicates that opening a new restaurant there would not pay off.

我們的調(diào)查顯示，在那里開一家新餐廳無利可圖。

8．Several of them would think of buying our cell phone if they had decreased price.

如果降低了價(jià)格，其中有幾個(gè)人會(huì)考慮購(gòu)買。

9．Of these, 50％ were satisfied with the performance of their existing vehicles.

其中一半的用戶對(duì)現(xiàn)存車輛的性能感到滿意。

10．According to our numbers, there is twice as much opportunity in the international market as there is in the domestic market.

根據(jù)我們的數(shù)字統(tǒng)計(jì)，國(guó)際市場(chǎng)的機(jī)會(huì)是國(guó)內(nèi)的兩倍多。

11．We forecast that the market for this kind of product will decline rapidly over the next several years.

我們預(yù)測(cè)，在今后幾年對(duì)這種產(chǎn)品的需求將迅速下降。

decrease，decline和reduce都有減少、降低的意思，它們的用法如下：

decrease v. to become less or to make something less in size, number, strength, or quality減小，較少，降低。普通用語，指各種食物逐漸減少、逐漸衰弱的過程。

The employees want to decrease the number of working hours and increase pay.

雇員們要求減少工作時(shí)間而增加工資。

decline v. to move from a better to a worse position, or from higher to lower衰落，下降。中性詞

As his health has declined, so has his influence.

隨著他體力的衰退，他的影響力也在降低。

reduce v. to make less in size, amount, or degree減少，縮小，降低。普通用語，多作及物動(dòng)詞，指人為地減少、降低事物的范圍、強(qiáng)度、數(shù)量等，強(qiáng)調(diào)的是結(jié)果，而不是過程。也可指地位、經(jīng)濟(jì)條件的降低。用于廣義時(shí)，該詞還可表示使復(fù)雜的事物簡(jiǎn)單化、具體化

It is easy to reduce your weight if you watch your diet.

你如果注意飲食，減肥并不難。

拓展學(xué)習(xí)

開展調(diào)查

A：I'd like to ask you a few questions if you don't mind.

我如果您不介意的話，我想問您幾個(gè)問題。

B：OK. Go ahead.

好的，問吧。

We are conducting a market survey.

我們正在進(jìn)行一項(xiàng)市場(chǎng)調(diào)查。

Can I ask you a few questions?

我能問您幾個(gè)問題嗎？

I am doing a market survey for our new product.

我在為我們的新產(chǎn)品做市場(chǎng)調(diào)查。

調(diào)查結(jié)果

A：What did you learn from it?

從中得出了說明結(jié)論？

B：It has good prospects.

這個(gè)產(chǎn)品前景看好。

This market is sensitive to price.

市場(chǎng)對(duì)價(jià)格很敏感。

Appearance is more important than quality.

外觀比質(zhì)量更重要。

The market share is increasing day by day.

市場(chǎng)占有率與日俱增。

場(chǎng)景應(yīng)用

布朗先生想要開辟巴西市場(chǎng)，但無法了解那邊的情況。黃先生表示可以提供專業(yè)的市場(chǎng)調(diào)查服務(wù)。

A：What should I do if I want to steal a march on opening up a new market compared with my competitors in Brazil?

B：Before you implement your plans, you must have a profound knowledge of markets there.

A：But I can't inspect it personally.

B：You can entrust the study of the situation there to us.

A：Do you offer such a service?

B：Yes, and we have a worldwide network for doing the job.

A：If so, please investigate into the sales possibility of our products there.

B：You can rest assured of our ability,

A：We're looking forward to receiving your information.

B：We'll inform you of the situation in about a month.

A：That's great. Thank you.

A：假如我想比競(jìng)爭(zhēng)對(duì)手搶先一步在巴西開辟新市場(chǎng)。我該怎么做？

B：在你實(shí)施計(jì)劃之前，你必須深入了解那里的市場(chǎng)。

A：但我無法親自視察那里。

B：你可以把研究的工作委托給我們。

A：你們提供這種服務(wù)嗎？

B：是的，我們有一個(gè)全球性的網(wǎng)絡(luò)來進(jìn)行這種工作。

A：如果這樣，請(qǐng)代為調(diào)查本公司產(chǎn)品在那的銷售可能性。

B：你可以對(duì)我們的能力放心。

A：我們期待著你們的消息。

B：我們大約在一個(gè)月后會(huì)把情況告訴你們。

A：太好了，謝謝。

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steal a march on比……搶先一步；占優(yōu)

March指的是長(zhǎng)距離的行軍。通常軍隊(duì)是在白天行軍，但是有時(shí)為了使軍隊(duì)提早趕到戰(zhàn)場(chǎng)做準(zhǔn)備，軍官會(huì)命令士兵們夜間繼續(xù)趕路，也就是“偷一段行軍路程”。這么一來，軍隊(duì)便可以贏得時(shí)間，占據(jù)有利地形。當(dāng)敵人來時(shí)，便可殺他個(gè)措手不及，使軍隊(duì)占上風(fēng)。到后來，便用此成語形容人“占上風(fēng)、有優(yōu)勢(shì)”。例如：Edward steals a march on this English oral test because he lived in New York for nearly ten years.（愛德華在這次的英語測(cè)驗(yàn)中占有優(yōu)勢(shì)，因?yàn)樗?jīng)在紐約住了將近十年。）

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杰克就本公司產(chǎn)品的情況就行了市場(chǎng)調(diào)查，并從顧客口中了解到了自己公司產(chǎn)品的不足之處。

A：Excuse me. I am from Sunshine Company. Here's my card. I would like to ask you a few questions.

B：What do you mean?

A：We are conducting a market research. We want to know how many people use the Sunshine detergent. This information will be used to plan the marketing policy so that no risks are involved in production. That is to say that our production will then be according to demand.

B：I see.

A：May I have your address?

B：Here it is my card. You can see it on this card.

A：Thank you. What detergent do you use?

B：I like the Cat brand.

A：May I know why you've chosen the Cat? The price is higher than the others on the market.

B：It washes clothes clean. I needn't soak them for too long, you know. But as I tell my husband, what I really like about the Cat brand is the smell. It is really very nice.

A：Have you tried the Sunshine detergent yet?

B：Yes, once. It washes quite clean. Nevertheless, I can't stand the smell.

A：So, the type of smell is important to you.

B：Yes. So long as your company's detergent has that smell, I shouldn't buy it.

A：I see. Here's a sample for you so that you'll be able to try our latest detergent on the market. Please try it. It smells quite different from our previous detergent; it dissolves readily in water and washes clothes very cleanly in the shortest time ever.

B：OK. Thank you.

A：Thank you for your time. Have a nice day.

A：你好，我來自陽光公司，這是我的名片。我想問您幾個(gè)問題。

B：什么意思？

A：我們正在進(jìn)行一項(xiàng)市場(chǎng)調(diào)查。我們想知道多少人在使用陽光洗滌劑。這條信息將用于計(jì)劃我們的營(yíng)銷策略，以便在生產(chǎn)過程中不承擔(dān)任何風(fēng)險(xiǎn)。也就是說，我們會(huì)根據(jù)需求來生產(chǎn)。

B：我知道了。

A：可以知道您的住址嗎？

B：給你名片，在這上面。

A：謝謝，您使用哪種洗滌劑呢？

B：我喜歡貓牌的。

A：能告訴我您為什么選擇貓牌嗎？它的價(jià)格可是比市場(chǎng)上的其他同類商品要高。

B：它衣服洗得很干凈。你知道，我不用浸泡衣服很長(zhǎng)時(shí)間。但正像我曾對(duì)我丈夫說起的，我喜歡貓牌的真正原因是它的氣味。氣味真的不錯(cuò)。

A：您試過陽光牌的嗎？

B：試過一次。它洗得很干凈，但是我忍受不了那種氣味。

A：如此看來洗滌劑的氣味類型對(duì)您來說是很重要的。

B：是的。只要你們公司的洗滌劑有那種味道，我就不會(huì)買它。

A：我明白了。這是給您的樣品，您可以試用一下我們投放市場(chǎng)的最新洗滌劑。請(qǐng)您試一下，這同我們以前的產(chǎn)品味道大不一樣。它易溶于水，在最短時(shí)間里就可以將衣服洗得干干凈凈。

B：好的，謝謝。

A：占用了您的時(shí)間，謝謝您。祝您愉快。

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risk n.冒險(xiǎn)；保險(xiǎn)額；危險(xiǎn)v.冒……的危險(xiǎn)risk的常用搭配有at all risk、at risk這兩者的區(qū)別是：

at all risks無論冒什么危險(xiǎn)

They would go to rescue the travelers at all risks.

不管有多大的危險(xiǎn)，他們也要去營(yíng)救旅客。

I decided to buy the stock at all risks.

無論冒什么風(fēng)險(xiǎn)，我都決定買這只股票。

at risk處于危險(xiǎn)之中

In Mexico, the Chiapas sheep are at risk of disappearing.

在墨西哥，恰帕斯羊也瀕臨滅絕。

The workers under the earth are at risk.

地下的工人正處在危險(xiǎn)之中。

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