The following appeared in a memorandum from the general manager of KNOW radio station.
“Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful. The switch from rock-and-roll music to 24-hour news will attract older listeners and secure KNOW radio's future.”
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
五問:
(1)“the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful”是事實,“Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format”是結論,值得反駁嗎?(注意 KNOW要大寫,是一個 radio station的名字。)
(2)本地區(qū)年齡在 50歲以上的人口增長的同時, radio station的聽眾減少,一定是因為搖滾樂節(jié)目造成的嗎?是否可能有其他更重要的原因?例如:電臺的廣告太多, DJ水平太差等。
(3)本地的音樂商店所出售的音樂唱片的數(shù)目減少,一定是因為人們不愿意聽音樂了嗎?是否可能有其他原因?比如人們使用更先進的 itunes來下載音樂。即便人們不愿意購買音樂唱片,是否就意味著他們不愿意通過廣播電臺來收聽免費的音樂?原文中是否給出了足夠的信息來證明人們將會更喜歡聽新聞而不是免費的音樂?音像店和電臺不一樣,一個花錢買唱片,一個免費聽歌曲。商店銷售量下降可能與經(jīng)濟蕭條、購買力下降以及最近沒有什么新唱片發(fā)行有關,而這種情況可能正好會使聽電臺音樂的人數(shù)有所增加。
(4)臨近的城市與本地是否可能有所不同?原文中是否給出了足夠的信息來說明臨近的城市與本地之間的差異?哪些城市之間的差異可能導致在“臨近的城市”能夠取得成功的電臺節(jié)目可能在本地并不成功?可能臨近的城市最近正在做選舉前的民意調查,所以當?shù)鼐用駥φ涡侣劯信d趣。
(5)原文中是否給出了足夠的信息來證明,年長的聽眾更容易被新聞而不是音樂所吸引?另外,年長的聽眾一定是我們的目標聽眾嗎?而對于老年人來說,他們也許不愛聽搖滾樂,但也沒有證據(jù)說他們一定會喜歡政治新聞。