福來莎百貨在南京開設(shè)首家中國門店

After an extended delay and the departure of key executives at its headquarters in London, the 166-year-old British retailer House of Fraser has finally made its debut in China.

在長期推遲和倫敦總部關(guān)鍵高管離職之后，擁有166年歷史的英國零售商福來莎百貨(House of Fraser)終于在中國首次亮相。

Sanpower Group, the Chinese company that bought House of Fraser in 2014, has struggled since the acquisition to take the initial steps toward launching the brand globally.

2014年，中國企業(yè)三胞集團(Sanpower)收購了福來莎百貨。自那以來，三胞集團一直未能采取初步措施、把該品牌推向全球。

This week’s opening in the city of Nanjing was originally slated for 2015 but the date was pushed back several times.

本周在中國南京市亮相的項目最初定于2015年開業(yè)，但日期被推遲了幾次。

When Sanpower bought the UK department store chain for £155m more than two years ago, chairman Yuan Yafei laid out a plan to inject capital into the retailer and deploy an empire of new outposts in Russia, the Middle East as well as up to 50 new stores in China under the name “Oriental Fraser”.

當(dāng)三胞集團在兩年多以前斥資1.55億英鎊收購這家英國百貨連鎖公司時，董事長袁亞非提出了一項計劃——擬向這家零售商注入資金，在俄羅斯、中東打造一個新的商業(yè)連鎖帝國，并在中國以“東方福來莎”之名開設(shè)至多50家新門店。

The original plan for the brand in China, people with first-hand knowledge of House of Fraser and the deal told the Financial Times earlier this year, was to use Sanpower cash to invest in high-end real estate in cities across the country in which the new House of Fraser stores would be opened.

知情人士今年早些時候告訴英國《金融時報》，在中國推廣該品牌的初始計劃，是三胞集團拿現(xiàn)金在全國各地的城市投資建設(shè)高端地產(chǎn)項目，然后在其中開設(shè)新的福來莎門店。

The Chinese company, which owns 89 per cent of House of Fraser, had also agreed to inject £75m into House of Fraser UK for things such as a technology revamp, the people said. 知情人士表示，這家擁有福來莎百貨89%股權(quán)的中國企業(yè)，也曾同意向福來莎英國業(yè)務(wù)注資7500萬英鎊，用于諸如技術(shù)改造等事項。

Instead, investment has flowed in the opposite direction, with the already cash-strapped UK operations paying for some of the developments in China, the company has said. Instead of buying or renting retail locations in China, Sanpower will convert some its own pre-existing shopping centres into space for House of Fraser.

然而該公司表示，實際資金流向是相反的，本已資金短缺的英國業(yè)務(wù)為中國一些開發(fā)項目提供了資金。三胞集團沒有在中國購買或租入零售場地，而是將把自己原有的購物中心改裝成福來莎門店。

The flagship store in Nanjing, which opened on Wednesday, is sited in a Sanpower-owned shopping space.

周三開業(yè)的福來莎百貨南京旗艦店，位于三胞集團擁有的一處購物中心。

According to a statement from Sanpower, the store occupies six storeys and sells items from more than 300 brands. “House of Fraser China will replicate the heritage of House of Fraser from different stores and focusing on quintessentially English brands,” it said.

三胞集團的聲明稱，該門店共六層，銷售300多個品牌的商品。“福來莎中國將用不同的門店再現(xiàn)福來莎百貨的傳統(tǒng)，并專注于典型的英國品牌，”三胞集團表示。