如此“滑稽”——風(fēng)靡全球的中國(guó)表情符號(hào)

百度貼吧著名的泡泡表情“滑稽”，舊版名為“斜眼笑”。圓嘟嘟的臉萌萌噠，弧度上揚(yáng)的嘴角傲而不嬌，微微泛紅的臉頰讓人感到無(wú)限溫暖，雙眼右視充滿歡樂使人浮想聯(lián)翩，輕挑秀眉深藏功與名。其功用甚至高到可以概括各種心情的地步，廣受用戶喜愛。

"Funny", a made-in-China emoji, inclusively used on Tieba, the largest Chinese communication platform provided by the search engine giant Baidu, seems to have recently moved beyond just China.

“貼吧”是中國(guó)最大的交流平臺(tái)，由搜索引擎巨頭“百度”推出。同時(shí)，它也是中國(guó)制造的表情符號(hào)“滑稽”的原生地。近來(lái)，“滑稽”似乎已走出了中國(guó)的大門。

Now, it is more than an emoji, but a cultural derivation.

如今，它已不僅僅只是一個(gè)表情符號(hào)，更是一種文化派生物。

Reputed as one of the most popular emojis on Tieba, the "funny" emoji has received much attention since its release in 2013. [Photo provided to chinadaily.com.cn]

Reaching global markets

進(jìn)入國(guó)際市場(chǎng)

A series of "funny" emoji-based bolsters have attracted the attention of Japanese customers through Amazon Japan, an online shopping center.

一系列“滑稽”的主題抱枕在日本的網(wǎng)上購(gòu)物中心“亞馬遜日本站”上吸引了日本消費(fèi)者的注意。

Even if one bolster costs about 1,750 yen ($16.73), more than three times the price in China, it doesn't dampen their desires to buy it.

即使一個(gè)抱枕的價(jià)格高達(dá)1750日元(16.73美元)，超過在中國(guó)價(jià)格的三倍，人們的購(gòu)買熱情仍舊十分強(qiáng)勁。

One Japanese customer Miki said:

一位日本消費(fèi)者M(jìn)iki表示：

"They are just so cute and I bought three bolsters at one time for my family.

“這些抱枕實(shí)在太可愛了，我一次買了三個(gè)回家。

And every time I see them, my mood just brightens suddenly."

而且每次看到它們，我的心情就立刻轉(zhuǎn)晴。“

"I think the emoji implies very complicated meanings.

“我覺得這個(gè)表情包含著非常復(fù)雜的意味。

Different people can read different things from it.

不同的人能從中讀出不同的意思。

For example, my dad will send it on the occasion when he did not agree with someone but he has to say something and behave politely.

比如我父親，每當(dāng)他不同意別人的觀點(diǎn)，但非得說點(diǎn)兒什么以示禮貌的時(shí)候，他就會(huì)發(fā)送這個(gè)表情。

But one of my friends think it is nothing but an expression of fun," said one Japanese netizen Kiro Kara.

但我的一個(gè)朋友就覺得它不過是一個(gè)好玩的表情，沒什么其他含義，”一位日本網(wǎng)民Kiro Kara如是說。

 

Reputed as one of the most popular emojis on Tieba, the "funny" emoji has received much attention since its release in 2013. [Photo provided to chinadaily.com.cn]

Addition to Domestic Social Media

“滑稽”在國(guó)內(nèi)社交媒體中的其他用意

Compared with Japanese people's impressions of the "funny" emoji, Chinese netizens prefer to use the emoji to tease one another on social media.

不同于日本人對(duì)“滑稽”表情的理解，中國(guó)網(wǎng)民常常在社交網(wǎng)站上用它調(diào)侃別人。

One commonly seen comment on the emoji in Zhihu, the Chinese version of Quora, is:

知乎(中國(guó)版Quora)上有一種很常見的論調(diào)：

"We strongly require Tieba to stop the usage of the emoji.

“我們強(qiáng)烈建議貼吧停止‘滑稽’的使用。

A contrast of the "drool" emoji (left) and the updated "funny" emoji (right) [Photo provided to chinadaily.com.cn]

Because every time other people send me the emoji, I feel very uncomfortable and consider myself as a fool."

因?yàn)槊看蝿e人發(fā)送給我這個(gè)表情時(shí)，我都很不爽，還以為自己是個(gè)白癡。”

Reputed as the most popular emoji on Tieba, the "funny" emoji has received much attention since its release in 2013. As a matter of fact, the "funny" emoji is the updated version of the "drool" emoji.

作為貼吧上最流行的表情符號(hào)，“滑稽”自2013年出現(xiàn)后受到了很多關(guān)注。其實(shí)，“滑稽”是“流口水”的升級(jí)版。

Compared with the original, "funny" has a slightly opened mouth, a dull red flush and two eyebrows.

與“流口水”比起來(lái)，“滑稽”的嘴微微張開，臉上多了兩團(tuán)紅暈和兩根眉毛。

And all these characteristics render users a sense of satire, according to one insider.

據(jù)一位國(guó)人說，“滑稽”的種種臉部特征都給人一種諷刺的感覺。

If you think the emotion is the only cause for the "funny" emoji to go viral online, then you are wrong.

如果你覺得“滑稽”表現(xiàn)出來(lái)的情緒是唯一使其爆紅網(wǎng)絡(luò)的原因，那么你就錯(cuò)了。

In the next several years, the "funny" emoji has undergone many transformations and gradually engulfed the internet.

在其發(fā)布后的幾年中，“滑稽”經(jīng)過很多次改版，才最終攻占網(wǎng)絡(luò)。

For example, the emoji is the first one on Tieba to have multi-color variations in red, orange, green, blue, bluish green, and purple。

例如，“滑稽”是第一個(gè)擁有多種色彩版本的貼吧表情，包括紅色的，橘色的，綠色的，藍(lán)色的，藍(lán)綠的，還有紫色的。

When users utilize the shortcut key to send them together, its exaggerated effect is amplified.

當(dāng)用戶按下快捷鍵將它們一同發(fā)送出去時(shí)，這個(gè)表情的夸張效果就進(jìn)一步放大了。

If you do not know this rule, you should check here.

如果你還不知道這個(gè)規(guī)則的話，看看這篇文章吧。

Meanwhile, the "funny" emoji is well-adopted in many settings and successfully gains attention outside Tibeba.

而且，“滑稽”適用于不同的聊天場(chǎng)景，在貼吧之外的平臺(tái)上也大受歡迎。

For instance, the Quilt-Covering, the Police-Acting and Smoking versions are causing a stir everywhere in Chinese social life.

比如“蓋被子”、“扮警察”和“抽煙”的版本，它們風(fēng)靡中國(guó)社交生活的各個(gè)角落。

Quilt-Covering, Police-Acting and Smoking funny emoji-based series are all well-received among Chinese netizens. [Photo provided to chinadaily.com.cn]

In Everyday Use Abroad

出沒在國(guó)外的日常生活里

This is not the first time the Chinese emoji takes the world stage.

“滑稽”不是第一個(gè)登上國(guó)際舞臺(tái)的中國(guó)表情。

Earlier this year, one emoji from the Chinese basketball celebrity Yao Ming has been spread through the Middle East region.

今年早些時(shí)候，中國(guó)著名籃球運(yùn)動(dòng)員姚明的一款表情在中東地區(qū)廣為流傳。

In Luxor, a city in southern Egypt, Yao's smiling emoji has emerged frequently in local traffic signs to remind people the road ahead is one-way.

在埃及南部的一座城市盧克索，姚明大笑的表情經(jīng)常被用作當(dāng)?shù)亟煌ㄖ甘九疲嵝讶藗兦胺绞菃涡械馈?/p>

Yao Ming's smiling emoji has emerged frequently in local traffic signs to remind people the road ahead is one-way. [Photo provided to chinadaily.com.cn]

And you may be surprised to find that many locals do not know Yao Ming but are familiar with his emoji and nickname "Chinese Funny Face".

也許你會(huì)覺得震驚，其實(shí)當(dāng)?shù)厝瞬⒉徽J(rèn)識(shí)姚明，但他們卻對(duì)他的表情和“中國(guó)搞笑臉”的昵稱很熟悉。

What's more, the emoji has been picked up by the Egyptian English-language daily newspaper Egyptian Gazette as the title picture for its humorous column Serious but Funny.

這個(gè)表情還被埃及的英語(yǔ)日?qǐng)?bào)《埃及人報(bào)》選作其幽默專欄《嚴(yán)肅而搞笑》的標(biāo)題圖片。

What's more, due to the huge influences of Chinese Sina Weibo, the Chinese version of Twitter, many renowned western celebrities like Leonardo DiCaprio and Madonna have opened their personal accounts on the platform.

此外，被新浪微博(中國(guó)版推特)的巨大影響力吸引，不少西方名人，比如萊昂納多•迪卡普里奧和麥當(dāng)娜都注冊(cè)了個(gè)人微博賬號(hào)。

Many Chinese fans are excited about this and now choose to greet them with their own funny pictures, a behavior arousing the attention of foreign media.

很多中國(guó)粉絲因此十分激動(dòng)，還用這些明星的搞笑表情對(duì)他們表示歡迎，這個(gè)行為吸引了外媒的注意力。

American private Internet media company BuzzFeed reported on the cultural phenomenon.

美國(guó)私人網(wǎng)絡(luò)媒體公司Buzzfeed對(duì)這個(gè)文化現(xiàn)象做了報(bào)道。

Many renowned western celebrities like Leonardo DiCaprio and Madonna have opened their personal accounts on Sina Weibo. [Photo/Weibo]

As a newly emerging online language, emojis have risen to become an integral part of people's daily life.

作為一種網(wǎng)絡(luò)新興語(yǔ)言，表情符號(hào)已經(jīng)升級(jí)成為人們?nèi)粘Ｉ畋夭豢缮俚囊徊糠帧?/p>

Emojis are able to help people express their views in a more vivid and precise fashion.

表情符號(hào)的出現(xiàn)，使得人們能夠用更生動(dòng)、簡(jiǎn)潔而時(shí)尚的方式表達(dá)自己的觀點(diǎn)。

Also, it can help foreigners learn about Chinese culture and learn the language.

而且它還能幫助外國(guó)人學(xué)習(xí)中國(guó)文化和漢語(yǔ)。

As Chinese emojis have slowly entered the world stage, how to properly use "the fifth innovation in China", a humorous name for emojis, without hurting others and how to turn them into commercial advantages still need answers.

隨著中國(guó)表情符號(hào)登上國(guó)際舞臺(tái)，有人幽默地稱它為“中國(guó)第五大發(fā)明”，但是如何在不傷害他人的前提下恰當(dāng)?shù)剡\(yùn)用它、如何將它轉(zhuǎn)化成一種商業(yè)優(yōu)勢(shì)，仍然有待研究。