聯(lián)想宣布重組并聚焦中國(guó)

Lenovo has announced a plan to restructure and focus on its home market of China after two years of disappointing performance at what was the world’s top PC maker.

聯(lián)想(Lenovo)宣布了重組和重點(diǎn)關(guān)注中國(guó)本土市場(chǎng)的計(jì)劃，此前曾經(jīng)是世界最大個(gè)人電腦(PC)制造商的該公司經(jīng)歷了兩年令人失望的業(yè)績(jī)。

Yang Yuanqing, chief executive, took to Weibo, the Chinese social media network, to declare that Lenovo would be reorganised into a consumer-facing division focused on personal computers and smart devices and a business-to-business division to house its data services.

首席執(zhí)行官楊元慶在中國(guó)社交媒體新浪微博上宣布，聯(lián)想將重組為一個(gè)面向消費(fèi)者部門(mén)(聚焦于個(gè)人電腦和智能設(shè)備)和一個(gè)企業(yè)對(duì)企業(yè)部門(mén)(負(fù)責(zé)數(shù)據(jù)服務(wù))。

He also announced that Liu Jun, the respected executive who led the company’s 2014 acquisition of smartphone company Motorola Mobility from Google but left in 2014, would return to head the consumer division in its home market.

他還宣布，受尊敬的高管、領(lǐng)導(dǎo)該公司2014年從谷歌(Google)手中收購(gòu)智能手機(jī)公司摩托羅拉移動(dòng)(Motorola Mobility)、但隨后離職的劉軍，將回歸聯(lián)想，執(zhí)掌本土市場(chǎng)的消費(fèi)者部門(mén)。

“The PC industry is changing . . . and China has the fastest-changing smart devices market,” he said. “China is our incubator for new products. In order to take advantage of the new opportunities brought by changes in our industry, we are restructuring.”

“當(dāng)下，PC行業(yè)正在從傳統(tǒng)的個(gè)人電腦向‘新PC’延伸，而中國(guó)是新一代智能設(shè)備發(fā)展變化最快的市場(chǎng)，”楊元慶表示，“對(duì)于聯(lián)想來(lái)說(shuō)，中國(guó)區(qū)……是新業(yè)務(wù)的孵化器。為了抓住行業(yè)變革的機(jī)會(huì)……我們要推動(dòng)業(yè)務(wù)模式和組織模式的變革。”

Lenovo did not respond to requests for comment but an email from Mr Yang to employees that was leaked on Tuesday said improving performance in its home market was crucial after a 67 per cent fall in profits in the final quarter of 2016.

聯(lián)想沒(méi)有回應(yīng)不止一個(gè)置評(píng)請(qǐng)求，但周二曝光的楊元慶發(fā)給員工的郵件稱(chēng)，在2016年第四季度利潤(rùn)下滑67%后，本土市場(chǎng)的表現(xiàn)提升至關(guān)重要。

“We need to clarify our China strategy,” he said, adding that the company needed to “develop products more suited to the Chinese market”.

“我們還需要明確更清晰的中國(guó)戰(zhàn)略，”他表示。他補(bǔ)充道，該公司需要“打造更適應(yīng)中國(guó)市場(chǎng)的創(chuàng)新產(chǎn)品和解決方案”。

Lenovo, which grew rapidly after buying IBM’s PC and server businesses in 2014, was overtaken in the first quarter of this year in global PC sales by Hewlett-Packard for the first time in four years, according to market research firm IDC.

據(jù)市場(chǎng)研究公司IDC介紹，在收購(gòu)IBM的PC和服務(wù)器業(yè)務(wù)后一度迅速增長(zhǎng)的聯(lián)想，今年第一季度在全球PC銷(xiāo)量上被惠普(Hewlett-Packard)超過(guò)，這是四年來(lái)頭一回。

Problems for Lenovo extend beyond China. Although all PC makers have struggled over the past five years of declining global sales, HP managed to overtake Lenovo by outperforming the Chinese company in the US, where Lenovo saw its first market share decline for eight years.

聯(lián)想的問(wèn)題不僅限于中國(guó)。盡管所有PC制造商在過(guò)去五年都艱難應(yīng)對(duì)全球銷(xiāo)售下降，但惠普在美國(guó)市場(chǎng)跑贏這家中國(guó)企業(yè)(聯(lián)想在美國(guó)的市場(chǎng)份額遭遇八年來(lái)首次下降)，從而在全球PC銷(xiāo)量上超過(guò)聯(lián)想。

Fang Dongxing, an entrepreneur and founder of market consultancy ChinaLabs, welcomed Mr Liu’s return. He said that Lenovo needed a familiar leader who was able to make changes immediately and refocus the business on China, as the country has become a bellwether for the global technology market.

身為企業(yè)家的市場(chǎng)咨詢(xún)公司互聯(lián)網(wǎng)實(shí)驗(yàn)室(ChinaLabs)創(chuàng)始人方興東對(duì)劉軍的回歸表示歡迎。他表示，聯(lián)想需要一個(gè)熟悉的領(lǐng)導(dǎo)者，能夠立即作出改變，并將業(yè)務(wù)重新聚焦于中國(guó)，因?yàn)橹袊?guó)已成為全球科技市場(chǎng)的風(fēng)向標(biāo)。

“Several years ago, the western market was the indicator of the global PC market,” he said. “Now the indicator is China. If a product cannot perform well in China, it will perform badly internationally.”

“幾年前，西方市場(chǎng)是全球PC市場(chǎng)的指標(biāo)，”他說(shuō)，“現(xiàn)在的指標(biāo)是中國(guó)。如果一款產(chǎn)品在中國(guó)的表現(xiàn)不佳，它在國(guó)際上的表現(xiàn)就好不了。”