雙11，不懂中文的老外怎么買買買？三個(gè)美國(guó)小伙兒建了個(gè)“英文版淘寶”

雙11就要到了，在中國(guó)的外國(guó)羊毛黨們也禁不住要買買買。但是，看不懂中文怎么辦?三個(gè)美國(guó)小伙兒抓住這一商機(jī)，創(chuàng)建了一個(gè)幫老外“淘貨”的英文購(gòu)物網(wǎng)站。搞促銷，幫退貨，發(fā)布“剁手指南”……讓更多的外國(guó)朋友愛上了中國(guó)貨。

When Jay Thornhill graduated from the University of Southern California in 2007, he had a plan. He'd spend one year in three different continents teaching English before returning to California to start his career.

杰伊-桑希爾2007年從南加州大學(xué)畢業(yè)時(shí)，他計(jì)劃用一年的時(shí)間到世界三個(gè)不同的洲教英語(yǔ)，然后返回加州工作。

More than 10 years later, he's still living in China.

可是，10多年過去了，他還在中國(guó)。

In 2016, he started a company in Shanghai with two other American expats living in his building. The company, Baopals, is an e-commerce platform that allows foreigners in China to buy products in English from Chinese e-commerce sites Taobao and Tmall.

2016年，他和住在同樓的另外兩位美國(guó)人在上海一起創(chuàng)辦了一家公司。這家名為Baopals(保派網(wǎng))的公司是一個(gè)英文電商平臺(tái)，居住在中國(guó)的老外可以通過這個(gè)平臺(tái)購(gòu)買淘寶和天貓商城的產(chǎn)品。

Baopals翻譯過來(lái)是“淘寶的朋友”，不過Baopals并不是阿里巴巴旗下的公司。

The site works by pulling data from the two Alibaba-backed platforms and translating the info into English. Baopals also offers a customer service center to help facilitate transactions and logistics. It adds a service fee starting at 5 percent for each product.

該網(wǎng)站從阿里巴巴旗下的兩個(gè)電商平臺(tái)獲取數(shù)據(jù)，并將信息翻譯成英語(yǔ)。Baopals還有客服中心協(xié)助交易和物流，每件商品收取最低為售價(jià)5%的服務(wù)費(fèi)。

Thornhill and his co-founders, Charlie Erickson and Tyler McNew, felt shopping online was a hassle for foreigners in China. Before they launched the site, they'd often ask Chinese friends to buy products for them and then pay them.

桑希爾和其他兩位創(chuàng)辦者查理-埃里克森和泰勒-麥克紐認(rèn)為，對(duì)在中國(guó)的外國(guó)人來(lái)說，網(wǎng)購(gòu)是個(gè)麻煩事。在創(chuàng)辦這家網(wǎng)站之前，他們經(jīng)常要求助于中國(guó)的朋友幫他們網(wǎng)購(gòu)，再付款給朋友。

“我發(fā)現(xiàn)只有我們?cè)诓煌Ｈケ憷?、去超市，我們身邊所有的中?guó)朋友只需要一分鐘就能解決的事情，我們要花上將近一個(gè)小時(shí)。”就這樣，三個(gè)人創(chuàng)辦了Baopals，為了方便像他們一樣熱愛淘寶的外國(guó)朋友們“剁手”。

桑希爾覺得中國(guó)在世界上有最好的價(jià)格優(yōu)勢(shì)，跟之前在美國(guó)用的東西相比，這里的商品都很便宜。而且人們還能在網(wǎng)上找到一些神奇的東西。

除了翻譯信息外，Baopals還會(huì)根據(jù)算法對(duì)每個(gè)產(chǎn)品給出綜合評(píng)分。來(lái)自店齡三年以上的天貓商鋪，并滿足物流和退款較快等條件產(chǎn)品，會(huì)在Baopals產(chǎn)品詳情頁(yè)獲得一個(gè)“Trusted Seller”的標(biāo)簽。Baopals上還會(huì)定期推出好物推薦文章，其中，用戶最喜歡的版塊就是“最酷最便宜最神奇”的產(chǎn)品推薦。比如下面這個(gè)下巴放松器。

網(wǎng)站還搜羅了Baopals員工在淘寶上買過的物美價(jià)廉又有趣的東西推薦給用戶，有時(shí)候可能是個(gè)熱銷款拖鞋，有時(shí)候可能是個(gè)印著Chinglish的T恤，還有可能是毛雞蛋，圖片下面認(rèn)認(rèn)真真地寫著商品描述：“毛雞蛋應(yīng)該起源于中國(guó)，其實(shí)就是沒孵出來(lái)的小雞，但是很美味!”

They now have an office space with 40 employees — 15 of which are foreigners and 25 are Chinese citizens. The company said it has sold more than two million products through its site and has passed $14 million in revenue since launching.

公司現(xiàn)在有40名員工，其中15人是外國(guó)人，25人是中國(guó)人。公司稱網(wǎng)站已售出了超過200萬(wàn)件商品，自成立以來(lái)營(yíng)業(yè)額已達(dá)到1400萬(wàn)美元(約合9750萬(wàn)元人民幣)。

After the platform gained traction, Baopals was written up by local media. The team also became the first foreign-led group to win the Shanghai-government backed honor "Top 10 up-and-coming entrepreneurs in Shanghai."

在平臺(tái)越來(lái)越受歡迎之后，當(dāng)?shù)孛襟w報(bào)道了Baopals網(wǎng)站。創(chuàng)業(yè)團(tuán)隊(duì)還成為首個(gè)獲得上海市政府評(píng)選的“十大創(chuàng)業(yè)新秀”的外資企業(yè)。

Thornhill even appeared on a "Shark Tank"-like show in China, which translates to "Maker China," in which Thornhill said he was offered, but declined investor funding.

桑希爾還在中國(guó)參加了“創(chuàng)客中國(guó)”創(chuàng)新創(chuàng)業(yè)大賽。這是一檔類似于“鯊魚坦克”(又稱創(chuàng)智贏家，是美國(guó)ABC電視臺(tái)的一系列發(fā)明真人秀節(jié)目)的比賽。桑希爾說，他在比賽中獲得了投資基金，但他沒有接受。

Alibaba is supportive of his company, Thornhill said, even inviting the start-up to its headquarters in Hangzhou for a tour.

桑希爾說，阿里巴巴集團(tuán)對(duì)他的公司表示支持，還邀請(qǐng)創(chuàng)業(yè)團(tuán)隊(duì)去杭州總部參觀。

Since Baopals' success is entirely reliant on one company, however, its business model could potentially be upended if Alibaba launched its own English version of Taobao or Tmall.

但由于Baopals的成功完全有賴于阿里巴巴，如果阿里巴巴今后推出自己的英文版淘寶或天貓商城，Baopals的商業(yè)模式就會(huì)遇到問題。

"We don't see any sign that that's in the works," Thornhill said. "It's such a small niche market, their platform is completely built for a Chinese audience and to do all of that for such a small market — it's hard to see them prioritizing it," he said.

桑希爾說：“我們沒發(fā)現(xiàn)阿里巴巴有此計(jì)劃。這是個(gè)非常小眾的市場(chǎng)，阿里巴巴的平臺(tái)完全是為中國(guó)顧客打造的，為這么小的市場(chǎng)費(fèi)這么大力氣，這不太可能是他們優(yōu)先考慮的項(xiàng)目。”

Currently, Alibaba has AliExpress, which is aimed at international buyers.

目前，阿里巴巴旗下的全球速賣通目標(biāo)客戶也是國(guó)際買家。

Baopals團(tuán)隊(duì)認(rèn)為，這個(gè)平臺(tái)未來(lái)也能幫助中國(guó)店主把產(chǎn)品賣向全世界，而不僅僅是賣給在中國(guó)的外國(guó)人。

為了提高用戶體驗(yàn)，Baopals甚至?xí)延脩敉说呢涃I下來(lái)。

有一次一個(gè)客人定制了一個(gè)沙發(fā)，但沙發(fā)寄到后無(wú)法放進(jìn)電梯。由于沙發(fā)是定制的，商家不允許退貨，于是Baopals把這個(gè)沙發(fā)買下放到了辦公室里。

Alternatively, Thornhill sees other potential future plans for the company.

另外，桑希爾還著眼于公司未來(lái)有望實(shí)現(xiàn)的其他計(jì)劃。

"Our goal is just building a better and better company and a better shopping platform and if that one day gets us a seat at the table where Alibaba is talking about an acquisition, that'd be amazing," he said. "We'd welcome those talks and see what it means for the company."

他說：“我們的目標(biāo)就是把公司打造得越來(lái)越好，成為一個(gè)更好的網(wǎng)購(gòu)平臺(tái)。如果今后阿里巴巴要收購(gòu)我們，那就太好了。我們歡迎這種商談，看看會(huì)對(duì)公司未來(lái)的發(fā)展有什么影響。”

“在全球化之前，我覺得我們要做的就是讓外國(guó)人相信，他們可以信任中國(guó)的賣家，中國(guó)的品牌，中國(guó)的產(chǎn)品。就像我們一樣，我們已經(jīng)在中國(guó)生活了很長(zhǎng)時(shí)間，所以我們知道這里的購(gòu)物體驗(yàn)非常棒。”