瑞幸咖啡成中國比較大咖啡連鎖品牌

Beijing-based Luckin Coffee, a domestic rival ofStarbucks of the US, said it aims to become China'slargest chain coffee brand in the number of outletstores and sales this year.

總部位于北京的瑞幸咖啡，是美國星巴克咖啡在中國的競爭對手。該公司表示，其目標是在今年的門店數(shù)量和銷量方面，成為中國最大的連鎖咖啡品牌。

"Luckin plans to open 2,500 more stores this year toraise the number of its coffee outlets to more than4,500 nationwide," Qian Zhiya, founder and CEO ofLuckin, said last Thursday at a meeting in Beijing.

瑞幸咖啡創(chuàng)始人兼首席執(zhí)行官錢治亞上周四在北京的一次會議上表示：“瑞幸咖啡計劃今年再開2500家門店，將全國范圍內的咖啡店數(shù)量增加到4500家以上。”

Achieving that goal would take it past Starbucks, which has more than 3,600 stores in theChinese mainland market.

實現(xiàn)這一目標后，瑞幸咖啡將超過星巴克。星巴克在中國大陸市場擁有超過3600家門店。

Qian said that Luckin, which started trial operations on January 1, 2018, had sold 89.68 millioncups of coffee by the end of last year and opened 2,073 stores in 22 domestic cities.

錢治亞稱，瑞幸咖啡于2018年1月1日開始試營業(yè)，截至去年年底總計銷售了8968萬杯咖啡，先后在國內22個城市開設了2073家門店。

Luckin aims to tap the great growth potential of the Chinese coffee consumption market, YangFei, co-founder and CMO of Luckin, told the Global Times.

瑞幸咖啡聯(lián)合創(chuàng)始人兼首席營銷官楊飛向《環(huán)球時報》透露，該企業(yè)的目標是挖掘中國咖啡消費市場的巨大增長潛力。

Yang said that annual average per capita coffee consumption in China is four cups, comparedwith more than 200 in countries like Japan and South Korea.

楊飛表示，中國的人均咖啡消費量僅為4杯，而日本和韓國等國家的人均咖啡消費量則超過了200杯。

Luckin posted a net loss of 857 million yuan ($124.7 million) during the first three quarters in2018.

日前，瑞幸咖啡發(fā)布了2018年前三個季度8.57億元人民幣(折合1.247億美元)的凈虧損報告。

Yang said the loss was "within expectations," and Luckin will keep offering discounts toconsumers in the next three to five years as part of the company's long-term growth strategy.

楊飛稱，這一虧損在預期范圍內，作為公司長期增長戰(zhàn)略的一部分，瑞幸咖啡將在未來3至5年內繼續(xù)向消費者提供折扣。