麥當勞CEO史蒂夫·伊斯特布魯克意外離職，公司股價應聲下跌

麥當勞CEO史蒂夫·伊斯特布魯克意外離職，公司股價應聲下跌

Shares of McDonald’s tumbled nearly 3 percent on Monday after the fast-food giant over the weekend revealed the surprise exit of its popular executive Steve Easterbrook over a “consensual relationship” with an employee that violated company policy.

麥當勞(McDonald 's)股價周一暴跌近3%，此前這家快餐巨頭在上周末披露，其頗受歡迎的高管史蒂夫•伊斯特布魯克(Steve Easterbrook)因與一名員工存在“與員工產生雙方自愿的感情關系”，違反了公司政策，而被解職。

Easterbrook’s ouster was followed Monday by the departure of the burger giant’s “Chief People Officer” David Fairhurst. McDonald’s didn’t say whether Fairhurst’s departure was connected to the firing of Easterbrook.

伊斯特布魯克被解職后，這家漢堡巨頭的“首席人事官”大衛(wèi)·費爾赫斯特于周一離職。麥當勞沒有說明費爾赫斯特的離開是否與伊斯特布魯克的解雇有關。

The departure of Esterbrook, who had doubled the company’s stock since he took over in 2015, has Wall Street wondering whether the burger chain’s multi-billion dollar strategy to boost sales could change under the new head.

埃斯特布魯克自2015年接手麥當勞以來，股價已翻了一番。他離職后，華爾街一直在想，在這位新總裁的領導下，這家漢堡連鎖店數(shù)十億美元的促銷戰(zhàn)略是否會改變。

Under Esterbrook, McDonald’s spent billions to modernize stores, add digital kiosks and automate parts of the ordering process. He was credited with franchising 95 percent of McDonald’s US fleet, launching the popular all-day breakfast, revamping restaurants and making tech acquisitions to remodel stores.

在伊斯特布魯克的領導下，麥當勞花費了數(shù)十億美元對商店進行現(xiàn)代化改造，增加數(shù)字售貨亭，并使部分訂購過程自動化他獲得了麥當勞95%的美國機隊特許經營權，推出了受歡迎的全天早餐，改造了餐廳，并進行了技術收購，以改造商店。

Chris Kempczinski, who was in charge of McDonald’s operations in the United States, took over from Easterbrook on Sunday. Piper Jaffray & Co on Monday downgraded the stock to “neutral” from “buy”, citing the likely disruption from a sudden change of this magnitude.

負責麥當勞在美國業(yè)務的克里斯·肯普辛斯基(chris kempczinski)周日從伊斯特布魯克(easterbrook)接任。派珀杰弗里公司(Piper Jaffray&Co)周一將該股評級從“買入”下調至“中性”，理由是這一級別的突然變化可能導致市場中斷。

“Our experience leads us to take a more cautionary view noting the potential lack of momentum and time involved in formalizing a new team,” analyst Miller Regan said.

分析師Miller Regan稱，"我們的經驗使我們對組建新團隊可能缺乏動力和時間的問題持更為謹慎的看法。"

“Easterbrook was a change-agent at McDonald’s and his leadership, particularly in the face of difficult decisions … will be missed,” Wells Fargo analyst Jon Tower said.

富國銀行(Wells Fargo)分析師喬恩•托爾(Jon Tower)表示:“伊斯特布魯克是麥當勞的變革推動者，他的領導力，尤其是在面臨艱難決定時……將被人們懷念。”

“We are unsure how McDonald’s strategy might change under Kempczinski’s leadership as most major initiatives are already well underway,” said BTIG analyst Peter Saleh.

BTIG分析師PeterSaleh說：“我們不確定在肯普辛斯基的領導下，麥當勞的戰(zhàn)略可能會發(fā)生怎樣的變化，因為大多數(shù)重大舉措已經在順利進行中。”。

Shares of the company were down 2.6% at $188.59 in early trading.

該公司股價早盤下跌2.6%，至188.59美元。