英語四級(jí)命題作文：廣告

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2018年06月30日

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重點(diǎn)句背誦與仿寫

Advertisements
　　Advertisements are making their way into people's lives. People are influenced by advertisers when choosing what to buy things whether they are conscious of it or not.
　　Advertising is a flourishing industry now, and it comes in different forms. There are advertisements published on newspapers, commercials on television or radio. Billboards also carry advertising. To some extent, good advertising means success while bad advertising means failure.
　　However, advertisements also have the shortcomings. Whether the information they carry is true or not has become a major problem. From one angle, the advertiser intends to exaggerate the benefits of his own products. From the other angle, some consumers are cheated and become victims of such advertising.
　　Thus, as customers, when facing an appealing advertisement, we should be clear-headed. (126 words)

be conscious of ...   知道......
flourishing   adj. 繁榮的
billboard   n. 廣告板
to some extent   在某種程度上
shortcoming n. 缺點(diǎn)，毛病
from one angel...from the other
angle... 從一個(gè)角度......從另一個(gè)角度......
exaggerate v. 夸大，夸張
victim n. 受害者
thus conj. 因此
appealing adj. 吸引人的
clear-headed adj. 頭腦清醒的

Learning is a bitter root, but it bears sweet fruit.
學(xué)習(xí)根苦果甜。

廣告
　　廣告正在逐漸深入人們的生活。當(dāng)選擇購買什么商品時(shí)，人們受到了廣告商的影響，不管他們是否意識(shí)到這一點(diǎn)。
　　如今廣告業(yè)已成為興旺發(fā)展的行業(yè)，它的形式多種多樣。有些廣告刊登在報(bào)紙上，有些則出現(xiàn)在電視或廣播節(jié)目中。布告欄處也會(huì)張貼廣告。從某種程度而言，一則好的廣告意味著成功，而差勁的廣告意味著失敗。
　　然而，廣告也有一些弊端。它們所傳達(dá)的信息是否屬實(shí)，這已成為了一個(gè)主要的問題。從一方面看，廣告商欲夸大自己的產(chǎn)品功效；從另一方面看，一些消費(fèi)者受到了欺騙，淪為這種廣告的受害者。
　　因此，作為消費(fèi)者，當(dāng)面對(duì)一則極具吸引力的廣告時(shí)，我們應(yīng)該保持頭腦冷靜。

1. Advertisements are making their way into people's lives. 廣告正在逐漸深入人們的生活。
2. Advertising is a flourishing industry now, and it comes in different forms. 如今廣告業(yè)已成為興旺發(fā)展的行業(yè)，它的形式多種多樣。
3. To some extent, good advertising means success while bad advertising means failure. 從某種程度而言，一則好的廣告意味著成功，而差勁的廣告意味著失敗。
4. From one angle, the advertiser intends to exaggerate the benefits of his own products. From the other angle, some consumers are cheated and become victims of such advertising. 從一方面看，廣告商欲夸大自己的產(chǎn)品功效；從另一方面看，一些消費(fèi)者受到了欺騙，淪為這種廣告的受害者。

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