T: When consumers go online, (上網(wǎng)) they need to trust the vender.
G: We already have our consumer confidence in our product(產(chǎn)品信譽(yù))
T: buying online is different from buying in the store.
G: It's a lot different in cyberspace.
T: cybersellers(網(wǎng)上銷售商) have to develop an enviornment of turst.(建立信任的環(huán)境)
G: I know. Well asking people to type in their credit card number.
T: and they have no idea who will have that information
G: we have to have some way to show them that data is security online transaction(網(wǎng)上交易)
T: to do online transactions, you need to link up with(與...掛鉤) the financial institution.(金融機(jī)構(gòu))
G: like a bank or investment bank?
T: right, there are intermediary(中間人) between you and your customers' money.
G: we'll use the same one that issues(發(fā)布) our credit cards
T: that will help with the trust fator.
G:we'll have to pay them fee ,I suppose.
T: there's a standard fee schedule(標(biāo)準(zhǔn)價目表) for e-commerce transaction.
G: part of price of doing business
T: you also need financial software
g: off the shelf(現(xiàn)成出售的)or custom-made(訂制的)
T: off the shelf.If you have custom-made financial software, you may not have interoperability.(相互操作性)
G: you mean I may not be able to share financial information easily.
T: exactly. The financial data has to be shared with your financial institution.
G: and what about encreption methods?
T: generally,most companies are going with one or two types of encreption.
G: ok,I'll checking to off the shelf financial software.