Franchising, then, is considered by many to be the ideal way to enter business for the first time. Prospective franchisees, however, are well advised to properly research the nature of the industry and the background of the franchise holder before committing themselves and their money. Get it right, and the rewards can be considerable. In the words of Colonel Sanders of KFC fame, “buying a franchise is probably the quickest, easiest, and most successful way of becoming an entrepreneur.” And he should know.