怎么能宣傳慶祝建校一百周年的活動(dòng)？你怎么看待香港到處都是廣告

今天的這段對(duì)話，在討論廣告，

怎么能宣傳慶祝建校一百周年的活動(dòng)？你怎么看待香港到處都是廣告

來(lái)聽今天的講解:

beginner

A: how could we advertise our celebrations to mark the centenary of the founding of the university?

我們?cè)趺茨苄麄魑覀儜c祝建校一百周年的活動(dòng)呢？

B: I’m sure we could get one or two tv companies to come in. perhaps the president could invite them and do an interview.

我相信我們可以找一兩家電視公司來(lái)。也許總統(tǒng)可以邀請(qǐng)他們做一次采訪。

A: that’s a good idea. We could put up some posters in and around the campus with a list of events. It would be quite cheap to do on the campus.

這是個(gè)好主意。我們可以在校園內(nèi)外張貼一些海報(bào)，并列出活動(dòng)清單。在校園里做這件事會(huì)很便宜。

B: it will be expensive to do outside the campus. Perhaps we could arrange for some sponsorship.

在校外做會(huì)很貴。也許我們可以安排一些贊助。

A: we could contact alumni who work for large, well-know companies. They might be able to arrange cheap advertising in exchange for some free tickets.

我們可以聯(lián)系那些在知名大公司工作的校友。他們可能會(huì)安排廉價(jià)的廣告來(lái)?yè)Q取一些免費(fèi)門票。

B: good thinking! We should also print some leaflets for students to distribute.

好主意！我們還應(yīng)該印一些傳單給學(xué)生分發(fā)。

A: we should put some information about it on the home page of our university website. When people visit the website, they’ll see the information.

我們應(yīng)該把它的一些信息放在我們大學(xué)網(wǎng)站的主頁(yè)上。當(dāng)人們?cè)L問(wèn)網(wǎng)站時(shí)，他們會(huì)看到這些信息。

B: we could take out some advertisements to local newspapers. I checked the prices and they are reasonable.

我們可以在當(dāng)?shù)貓?bào)紙上刊登一些廣告。我查了一下價(jià)格，它們是合理的。

A: ok. Let’s get to work on our advertising campaign.

好的。讓我們開始我們的廣告活動(dòng)吧。

Intermediate

A: there are advertisements everywhere here in hong kong. The city is so bright at night, with all the neon signs.

香港到處都是廣告。夜晚的城市如此明亮，到處都是霓虹燈。

B: I like it. It makes the city feel alive. I like all the different colors and I like the billboards with eye-catching pictures and slogans.

我喜歡它。它讓這座城市充滿活力。我喜歡所有不同的顏色，我喜歡有醒目圖片和標(biāo)語(yǔ)的廣告牌。

A: I think that there are too many of them. I think that companies spend far too much money on advertising. They should have lower prices instead. Then they would see more.

我認(rèn)為他們太多了。我認(rèn)為公司在廣告上花了太多錢。他們應(yīng)該降低價(jià)格。然后他們會(huì)看到更多。

B: I see your point, but if companies didn’t spend money on advertising, no one would hear about their products. I agree that some form of advertising can be annoying. I don’t like it when people try to give you leaflets with information about products you have no intention of buying.

我明白你的意思，但如果公司不在廣告上花錢，就沒(méi)有人會(huì)聽說(shuō)他們的產(chǎn)品。我同意某種形式的廣告可能會(huì)很煩人。我不喜歡人們?cè)噲D給你傳單，上面有你無(wú)意購(gòu)買的產(chǎn)品的信息。

A: I really hate receiving spam. I also dislike having to listen to advertisements and jingles when they are broadcast in stores or on the subway.

我真的很討厭收到垃圾郵件。我也不喜歡在商店或地鐵上播放廣告和順口溜。

B: yes, that annoys me too. With billboards, you can look away, but with broadcasts, you can’t avoid them. I like the way that advertising agencies use comedy in their campaign.

是的，這也讓我很惱火。有了廣告牌，你可以把目光移開，但有了廣播，你就無(wú)法避開它們。我喜歡廣告公司在廣告活動(dòng)中使用喜劇的方式。

A: I like that too. I don’t like the way that advertising campaign often tell you if you don’t buy a certain product, you’re not cool or modern or efficient or something.

我也喜歡。我不喜歡廣告活動(dòng)經(jīng)常告訴你的方式，如果你不買某個(gè)產(chǎn)品，你就不酷、不現(xiàn)代、不高效。

B: that kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty.

這種廣告似乎在名牌產(chǎn)品中很常見。他們總是試圖保持品牌忠誠(chéng)度。