另外一個戰(zhàn)場 日韓商家逐鹿越南

The tale of a Vietnamese transgender entrepreneurhas become the country’s biggest film hit — andsparked domestic debate about whether it plays tostereotypes. But Let Hoi Decide has made waves foranother reason: it is co-produced by CJ E&M,the South Korean leisure group, which has burrowedto the heart of the Vietnam market.

一位越南變性人企業(yè)家的故事成為該國最熱門的電影，并在國內(nèi)引發(fā)了有關(guān)該故事是否合乎常理的辯論。但《Let HoiDecide》引起轟動還有一個原因：這部電影是越南與韓國娛樂集團(tuán)CJ E&M共同打造的，CJ E&M已深入越南市場的核心。

CJ’s cinematic coup is part of a stream of Japanese and South Korean investment in thecountry, amid goodwill that contrasts with the troubled relationship between Hanoi andBeijing. While anti-Chinese rioters ransacked foreign companies in Vietnam last year aftermaritime skirmishes between the countries, Seoul and Tokyo were quietly brandishing hardmoney and soft power.

CJ E&M在電影上大獲成功是日韓對越南眾多投資的一部分，這種友好與中越之間的不睦形成對比。去年，在中越爆發(fā)海上沖突后，反華暴徒洗劫了在越南的外國企業(yè)，而日韓卻在悄悄運(yùn)用其硬通貨和軟實(shí)力的影響力。

 

 

Analysts say the push by the two east Asian economic leaders reflects a dovetailing ofcommercial and strategic interests that has a broader regional importance. While Hanoi wantsto limit its dependence on Beijing, Japan and South Korea wish to tighten their embrace withthe 10 countries of the Asean Southeast Asian grouping that are preparing — some sayoptimistically — to launch a single market of more than 500m people this year.

分析人士表示，這兩個東亞經(jīng)濟(jì)領(lǐng)袖的舉動反映出商業(yè)和戰(zhàn)略利益的契合，會對地區(qū)產(chǎn)生更廣泛的影響。越南希望限制其對中國的依賴，而日韓希望加強(qiáng)其對東南亞國家聯(lián)盟(Asean，簡稱東盟)10國的接納，一些人樂觀地表示，今年東盟正準(zhǔn)備啟動包括逾5億人的單一市場。

“In the past few years, most of the new foreign investment in Vietnam came from Korea andJapan,” said Nguyen Xuan Thanh, director of the Fulbright Economics Teaching Program in HoChi Minh City. “And that is for both business and geopolitical reasons.”

“過去幾年，越南多數(shù)新外資來自韓國和日本，”胡志明市Fulbright Economics Teaching Program負(fù)責(zé)人Nguyen Xuan Thanh表示，“這既有商業(yè)原因，也有地緣戰(zhàn)略原因。”

The advances are visible in trends ranging from the extraordinary expansion of SamsungElectronics to the Ho Chi Minh City banners proclaiming the Vietnam-Japan co-operation to builda landmark urban rail network.

這一進(jìn)展十分明顯，從三星電子(Samsung Electronics)非同尋常的擴(kuò)張到胡志明市打出的橫幅，稱贊越南與日本合作修建地標(biāo)性城市鐵路網(wǎng)絡(luò)。

Japan and South Korea are building on a long interest in a country notable for its cheap labourand 90m-strong consumer market. For Hanoi, there is a political imperative to draw moreforeign investment because of structural economic problems such as bad debts and inefficientstate companies, which have dragged Vietnam’s growth down from above 7 per cent a yearbefore the financial crisis to 5.4 per cent in 2013.

在這個以廉價勞動力和9000多萬消費(fèi)者市場而聞名的國家，日本和韓國正在構(gòu)建長遠(yuǎn)利益。對于越南而言，吸引更多外資有其政治必要性，因?yàn)樵搰嬖谥鴫馁~和國企低效等結(jié)構(gòu)性經(jīng)濟(jì)問題，這些問題將越南的經(jīng)濟(jì)增速從金融危機(jī)前的每年逾7%拉低至2013年的5.4%。

Fred Burke, a corporate lawyer in Ho Chi Minh City, said Vietnam looked “a lot like Thailand was20 years ago” to Japanese and South Korean executives seeking a “long-term strategicpartner they can work with”.

胡志明市公司律師弗雷德•伯克(Fred Burke)表示，對于尋求“能與之合作的長期戰(zhàn)略合作伙伴”的日本和韓國高管而言，越南看上去“很像20年前的泰國”。

One manifestation of that is Vietnam’s emergence as the second-biggest recipient ofJapanese official development assistance in 2013, after Myanmar. Loans and grants to Hanoi —many of them for infrastructure projects, such as the gleaming international terminal at thecity’s commercial airport — totalled $1.3bn, according to the OECD group of mostly wealthynations.

一種表現(xiàn)是，2013年越南成為日本官方開發(fā)援助的第二大接受國，僅次于緬甸。根據(jù)多數(shù)為富國的經(jīng)合組織(OECD)的數(shù)據(jù)，提供給越南的貸款和撥款總計13億美元，其中很多用于基礎(chǔ)設(shè)施項目，例如河內(nèi)商業(yè)機(jī)場光彩熠熠的國際航站樓。

Direct investment by Japanese businesses in Vietnam more than tripled to $9bn between 2011and 2014, compared with the previous four years, according to the Japan External TradeOrganisation. South Korean investment in Vietnam in 2013 and last year totalled $2.6bn,almost a third higher than in the previous two years.

根據(jù)日本貿(mào)易振興機(jī)構(gòu)(Japan External Trade Organisation)的數(shù)據(jù)，2011年至2014年，與之前4年相比，日本企業(yè)在越南的直接投資增長3倍多，至90億美元。2013年和去年，韓國在越南的投資總額為26億美元，幾乎比之前兩年高出三分之一。

Notable Japanese corporate entrants in Vietnam include Haseko, the property developer,which is to start building a $17m rental flat complex in Hanoi. Aeon, Japan and Asia’s biggestretailer, opened two shopping centres in Vietnam last year and has bought stakes in two largelocal supermarket chains.

進(jìn)入越南的知名日本企業(yè)包括房地產(chǎn)開發(fā)商Haseko，該公司將投資1700萬美元在河內(nèi)建設(shè)一棟出租公寓樓。去年，日本及亞洲最大零售商永旺(Aeon)在越南開設(shè)了兩家購物中心，并購入越南兩家大型連鎖超市的股權(quán)。

Leading the charge for South Korea is Samsung. The electronics company has takenadvantage of tax and regulatory incentives to open two mobile phone assembly plants and hasstarted building factories for display panels, home appliances and electrical parts.

在越南引領(lǐng)投資趨勢的韓國企業(yè)是三星(Samsung)。這家電子集團(tuán)利用稅收和監(jiān)管激勵優(yōu)勢開辦了兩家手機(jī)組裝廠，并開始建設(shè)顯示屏、家電和電子配件工廠。

Vietnam is unlikely to escape the dependence in its complex relationship with China, in whichcultural, political and trade ties chafe against conflicts ranging from a 1979 border war to lastyear’s high-seas spat. But the surge by South Korea and Japan is an early sign of how regionalrelationships are also being shaped by a focus on foreign investment and trade that may growstronger still if the Asean single market ever becomes reality.

在與中國的復(fù)雜關(guān)系中，越南不太可能擺脫對中國的依賴，雙方的文化、政治和貿(mào)易關(guān)系因各種沖突(從1979年的中越邊境戰(zhàn)爭到去年的公海紛爭)而變糟糕。但日韓的崛起是一個早期跡象，表明對外資和貿(mào)易的關(guān)注可能正影響著地區(qū)關(guān)系，如果東盟單一市場變成現(xiàn)實(shí)，這種關(guān)注可能會變得更為強(qiáng)烈。