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2018,跟上“紫外光”潮流

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2017年12月25日

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In 2018, purple will reign.

2018年,紫色將占領(lǐng)潮流。

It’s been a favorite color of numerous creative geniuses. The most famous of those is the late US music icon Prince, who is well known for his hit Purple Rain, and his custom-made purple piano, which had been scheduled to go on a concert tour with the musician before he passed away last year.

它是眾多創(chuàng)意天才最鐘愛的顏色。其中最有名的要數(shù)美國已故音樂天王Prince了。他的熱單《Purple Rain》和他那架紫色定制款鋼琴廣為人知。那架鋼琴去年本該陪伴這位音樂家踏上一次巡演旅途,而在這之前Prince卻離開了人世。

Purple is a color loved by many. But it wasn’t until Ultra Violet – a special shade of purple – was named 2018’s Color of the Year by the Pantone Color Institute that we started to realize that purple could also be “an empowering color”, according to Laurie Pressman, vice president of the world famous US company.

紫色是許多人喜愛的顏色。但直到紫外光色 —— 一種特殊的紫色 —— 被潘通色彩機(jī)構(gòu)定為2018年度色彩,我們才意識(shí)到紫色也可以是種“賦予力量的顏色”,這家全球聞名的美國公司的副總裁勞里·普萊斯曼表示。

“Basically, it’s all about fighting the power, being bold and strong. That’s the mood for the year ahead,” Metro lifestyle reporter Ellen Scott wrote.

“大致說來,這個(gè)顏色代表著與權(quán)力斗爭,大膽而又堅(jiān)強(qiáng)。這就是來年的心境,”英國《地鐵報(bào)》時(shí)尚生活記者艾倫·斯科特寫道。

And even though it’s not yet 2018, we can already see that things have changed.

盡管還沒到2018年,我們已經(jīng)在見證事物的改變。

In September, women in Saudi Arabia were finally given the right to drive, something they used to be sent to jail for doing. And in October, women all around the world started sharing their experiences of being sexually assaulted by powerful men, after keeping quiet for such a long time.

今年9月,沙特阿拉伯的女性終于擁有了開車的權(quán)利,而在過去,女性這么做則會(huì)入獄。10月,在沉寂相當(dāng)一段長的時(shí)間后,全球各地有眾多女性開始說出自己被有權(quán)有勢(shì)的男性侵犯的經(jīng)歷。

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Pressman in a news release.

“潘通年度色彩遠(yuǎn)不止代表著設(shè)計(jì)界的潮流;它是我們?nèi)缃袷澜缢璧恼鎸?shí)反映,”普萊斯曼在一份新聞稿中表示。

Getting its name from ultraviolet, a color that’s invisible in the rainbow spectrum, Ultra Violet happens to have the same symbolic meaning. It isn’t just a color, but a way of looking at life. “It exposes things you wouldn’t be able to see under normal light,” Karin Rowland, a human rights activist in South Africa, told Mashable, referring to the movement of women’s equality.

紫外線是種在彩虹光譜中不可見的顏色,而名字源于紫外線的紫外光色恰好也有同樣的象征性意義。它并不僅僅是種顏色,更是看待生活的一種方式。“它展現(xiàn)了人們?cè)谡9庀驴床灰姷氖挛铮?rdquo;南非人權(quán)運(yùn)動(dòng)家卡琳·羅蘭接受了互聯(lián)網(wǎng)新聞博客Mashable 采訪,在提及婦女平權(quán)運(yùn)動(dòng)時(shí)如此表示。

But purple isn’t just about fighting and challenging. It’s also about creating and balancing, since it comes from the mixing of two opposite colors – passionate red and calm blue.

但紫色并不僅僅關(guān)于斗爭與挑戰(zhàn)。它也包含了創(chuàng)造與平衡,因?yàn)樗蓛煞N對(duì)立色 —— 熱情的紅色和冷靜的藍(lán)色組成。

“[Ultra Violet] brings hope and an uplifting message,” Leatrice Eiseman, executive director of the Pantone Color Institute told The New York Time. “It communicates originality and visionary thinking that points us toward the future.”

“(紫外光色)帶來了希望以及一種令人振奮的信息,”潘通色彩機(jī)構(gòu)執(zhí)行董事萊麗斯·艾斯曼在接受《紐約時(shí)報(bào)》采訪時(shí)表示。“它傳遞了創(chuàng)造力以及指引我們走向未來的前瞻性眼光。”
 


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