最差的廣告標語和口號

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2019年10月13日

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Worst Advertising Slogans And Taglines

最差的廣告標語和口號

Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

口號和標語對于一個品牌在商業(yè)中的定位都是非常重要的。他們只是范圍不同:一個標語代表整個企業(yè)，而一個口號通常只代表一個產(chǎn)品或一個特定的廣告活動的一部分。獨立廣告公司倫敦生物的首席執(zhí)行官兼聯(lián)合創(chuàng)始人丹•卡倫-舒特(Dan Cullen-Shute)表示:“我們生活在一個品牌認為他們需要‘目標’的世界。”品牌希望他們的受眾不僅能感知產(chǎn)品，還能將其與更高的目標聯(lián)系起來。這就是標語和口號發(fā)揮作用的地方——最好的標語以令人難忘的方式表達了更高的目標。例如，每個人和他們的母親肯定都能回憶起耐克(Nike)的“行動起來”(Just Do It)號召，或者紅牛(Red Bull)承諾“給你翅膀”(give you wings)。然而，并不是所有的口號都奏效。有些廣告出現(xiàn)的時機不佳，例如，食欲抑制劑Ayds的廣告播出了一個電視廣告，廣告語是“借助Ayds美味減肥”。鑒于該品牌的名字聽起來與艾滋病的發(fā)音相同，而且是在艾滋病流行期間播出的……嗯，我想你們可以自己解決這個問題。Bored Panda網(wǎng)站為你整理了一份各種品牌的口號和標語的完整列表，這些口號和標語要么很糟糕，要么很怪異，要么很愚蠢。

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