席卷印度智能手機(jī)市場(chǎng)的不只有小米

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

隨著小米在印度的智能手機(jī)領(lǐng)先地位超過(guò)三星，一個(gè)新的競(jìng)爭(zhēng)對(duì)手帶來(lái)的威脅日益凸顯。

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world's second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday.

Realme是Oppo旗下的智能手機(jī)品牌，成立僅一年半。市場(chǎng)研究公司IDC 周一宣布，該公司在截止九月份的這一季度搶占了14.3%的世界第二大智能手機(jī)市場(chǎng)。

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India — 7.1 million — rose at a staggering 401.3% since the same period last year, according to IDC.

IDC稱，雖然小米在當(dāng)?shù)刂悄苁謾C(jī)市場(chǎng)占有27.1%的份額，仍然處于主導(dǎo)地位，但Realme在印度發(fā)貨的手機(jī)數(shù)量為710萬(wàn)，從去年同期到現(xiàn)在銷量竟然增長(zhǎng)了401.3%。

What's fascinating about Realme's expansion in India is just how closely it is replicating Xiaomi's playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales.

Realme在印度市場(chǎng)擴(kuò)張最吸引人的一點(diǎn)就是它高度復(fù)制了小米在該國(guó)的銷售模式，像小米一樣，Realme手機(jī)在第一年為了節(jié)約成本只在網(wǎng)上銷售。上一季度該公司開始在印度線下商店里銷售手機(jī)，在智能手機(jī)總銷量中占比超過(guò)三分之二。

In terms of online-only shipment, the company's market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

市場(chǎng)研究公司說(shuō)，僅從網(wǎng)上發(fā)貨數(shù)量來(lái)看，該公司所占的市場(chǎng)份額從2019年第二季度的16.5%猛增到第三季度的26.5%。

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme's C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

目前Realme已推出十多種價(jià)格低廉的智能手機(jī)，售價(jià)都在$80至$240之間，是當(dāng)?shù)厥袌?chǎng)最佳價(jià)格區(qū)間。IDC說(shuō)其實(shí)RealmeC2、Realme3i和Realme3這三款售價(jià)在$80至$110之間的手機(jī)是今年第三季度該公司最暢銷的手機(jī)。

Like Xiaomi's handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

Realme智能手機(jī)像小米手機(jī)一樣未雨綢繆，在他們的價(jià)格區(qū)間內(nèi)采用一些最高端的硬件模塊。售價(jià)$80的Realme C2主打的是6英寸HD+屏幕、后置1300萬(wàn)+200萬(wàn)像素?cái)z像頭、4,000mAh電池、2GB內(nèi)存和16GB可擴(kuò)展存儲(chǔ)，還支持4G網(wǎng)絡(luò)和面部解鎖功能。