討論搭檔公司的公眾形象-BEC商務(wù)英語初級課堂筆記 Unit 4B (3)

Speaking; Work in pairs. What is the public image of your partner’s company and its products? Does your partner share the same view of the company?

結(jié)合練習(xí)，你搭檔的公司有什么公眾形象?提供什么產(chǎn)品，服務(wù)，你的搭檔是否與其公司的看法一致?

參考詞匯和表達(dá)

do whatever it appropriate to promote its image.

竭盡全力來宣傳公司的形象

create the image that attracts and retains clients.

樹立能夠吸引并保住客戶的形象

components of a overall image include advertising, marketing communications ,publicity, company locations, prices and product positioning, etc.

公司整體形象各組成要素包括廣告，營銷系統(tǒng)，宣傳活動，公司所處地段，產(chǎn)品價格，產(chǎn)品定位，等等。

Distribute flies, pass out brochures or issue press releases will also help to create a company image.

散發(fā)小廣告?zhèn)鲉?，分發(fā)宣傳手冊或者發(fā)布新聞稿件都有助于建立公司形象。

Its marketing strategy help to shape company images.

營銷策略有助于樹立公司形象。

Customer service policies also impacts company image

顧客服務(wù)政策也影響到公司形象。

Enhance their current image

改變他們目前的形象

Easy to do business with

容易合作做生意

Adjust to the needs of the customers

適應(yīng)顧客的需要

Organising a PR event?

組織公共活動?