英語(yǔ)大贏家:266 時(shí)尚消費(fèi) Fashion Consumer
阿美的阿姨辛迪是典型的時(shí)尚一族，熱衷于時(shí)尚消費(fèi)，這不，今天她帶著阿美來(lái)逛大商場(chǎng)，大談時(shí)尚消費(fèi)，一起來(lái)感受一下時(shí)尚吧。
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May: Wow! They've got everything here. All the world's famous brands. Aunt Cindy, what is your favorite brand?
Cindy: I love all the fashionable things. But my favorite brand is Chanel.
May: Oh, that's a very expensive brand, but with good reason.
Cindy: Yeah. Each style is specially designed by world's top designers. So they can always make you look amazing.
May: I see. Come here. The high heels here look really attractive. But I wonder whether it's comfortable to wear any of them?
Cindy: Not really, especially at the beginning, if you wear high heels all day long, your feet would hurt. But, no big deal. Women can always get used to that.
May: It's not a simple thing to be beautiful.
Cindy: Sure. But everyone loves to be beautiful. Hey, do you think this pair of sunglasses matches the handbag well?
May: Yeah, very tasteful. And with them, you look even more fashionable. Oh, there are so many French perfumers. Oops, perfumes for guys? So strange!
Cindy: Come on. Fashion is not only for women. Men also share the equal right to chase fashion. It's the new fashion for men to wear perfumes, which is called cologne.
May: Oh, really, that's really something new. I'm afraid not everyone can accept it.
Cindy: It takes time for that. But people's consuming attitudes are changing quickly.
May: That's true. Well, it's obvious that fashion is not a cheap thing. So, do you spend all your money on it?
Cindy: No. Fashion is just part of my life, which improves its quality. But also, I'm good at financing. I have a credit card, but I never overdraft.
May: How is it that you are my mom's sis? You two are so different. She always picks up bargains and spends more than she earns. You do so much better than her.
Cindy: I have to say that's just the result of difference of our consumptive habits.
聽(tīng)看學(xué)
阿美: 哇，這里什么都有啊，國(guó)際名牌齊全。辛迪阿姨，你最喜歡的牌子是哪個(gè)？
辛迪: 我愛(ài)所有時(shí)尚的東西。不過(guò)，我最喜歡的牌子是香奈爾。
阿美: 哦，那個(gè)牌子很貴，不過(guò)確實(shí)值得。
辛迪: 是啊，每一款都是由世界頂級(jí)設(shè)計(jì)師專(zhuān)門(mén)設(shè)計(jì)的。所以它們總是能使你看起來(lái)很棒。
阿美: 明白。來(lái)這邊。這些高跟鞋看起來(lái)好漂亮啊。但是我懷疑它們穿起來(lái)是否舒適？
辛迪: 不會(huì)很舒適。尤其是剛開(kāi)始穿的時(shí)候，如果一整天都穿著高跟鞋，腳會(huì)很疼。但是，也沒(méi)什么大不了。女孩都會(huì)適應(yīng)那個(gè)的。
阿美: 想變漂亮也不容易啊。
辛迪: 那當(dāng)然。不過(guò)每個(gè)人都愛(ài)美啊。噯，你覺(jué)得這副太陽(yáng)鏡和這個(gè)手提包搭配起來(lái)怎樣？
阿美: 很有品位啊。有了它們，你看起來(lái)更加時(shí)尚了。哦，這里有好多法國(guó)香水啊。哦，男士香水？好奇怪啊？
辛迪: 拜托。時(shí)尚可不是女士的專(zhuān)利啊。男士也有追求時(shí)尚的同等權(quán)利啊。男士香水是一種新時(shí)尚，這些香水叫古龍水。
阿美: 哦，真的，這可真是新鮮事哦。恐怕不是每個(gè)人都可以接受。
辛迪: 這還需要點(diǎn)時(shí)間。不過(guò)人們的消費(fèi)觀念在迅速地改變著。
阿美: 這倒是。對(duì)了，時(shí)尚顯然不是一件便宜的事情。所以，你把你所有的錢(qián)都花在這里了嗎？
辛迪: 沒(méi)有啊。時(shí)尚只是我生活的一部分，它提升了生活的品質(zhì)。不過(guò)，我還擅長(zhǎng)理財(cái)呢。我有信用卡，但是我從來(lái)都不用透支的。
阿美: 你怎么會(huì)是我媽媽的妹妹呢？你們倆太不一樣了。她總是買(mǎi)便宜貨而且入不敷出。你做得比她好太多了。
辛迪: 我只能說(shuō)這是消費(fèi)習(xí)慣的不同而導(dǎo)致的結(jié)果吧。
經(jīng)典背誦 Recitation
Cindy: Hello, I'm Cindy, Shirley's younger sis. I love all the fashionable things, especially the world's famous brands. So fashion is part of my life, the interesting part which can always makes me feel amazing about myself. Some people think fashion is only for women. I can't agree with them. I always believe that men also share the equal right to chase fashion.
生詞小結(jié)
high heels n. 高跟鞋
handbag n. 手提包
chase v. 追求
cologne n. 古龍水
financing n. 理財(cái)
overdraft vi. 透支
bargain n. 便宜貨
語(yǔ)素 Material
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
香奈兒5號(hào)
1920年，香奈爾5號(hào)問(wèn)世了。在一個(gè)很小的方形瓶中，八十多種成分混合而形成了這種奇妙的香水。這款香水在1921年發(fā)行，并被冠名為香奈爾5號(hào)。立刻，在它之前的所有香水就都過(guò)時(shí)不再流行了，香奈爾5號(hào)變成了新的流行風(fēng)尚。這款香水被明星瑪麗蓮 夢(mèng)露提到過(guò)，當(dāng)時(shí)她說(shuō)香奈爾5號(hào)是她睡覺(jué)時(shí)唯一“穿”的東西。香奈爾5號(hào)是永恒的，它持久的香味不斷地給人們帶來(lái)激動(dòng)和驚喜。
Celebrity Endorsements
The celebrity endorsement has started since a long time ago. And now, all the companies are using celebrities to endorse everything. Obviously, the strategy of using celebrities is useful to promote the sales. Celebrity endorsements are very expensive but worthy, Since it can build credibility, foster trust and draw attention, all of which can translate into higher brand sales. But, on the other hand, some people think a brand should not rely on a celebrity to achieve success.
名人代言
名人代言從很早以前就已經(jīng)開(kāi)始了?，F(xiàn)如今所有的公司都在請(qǐng)名人代言每一件商品。顯然，名人策略對(duì)于推動(dòng)銷(xiāo)售是很有效的。名人代言很費(fèi)錢(qián)但卻值得，因?yàn)樗梢越⑿抛u(yù)，得到信任，還可以引起關(guān)注，所有的這些都可以轉(zhuǎn)化為更高的品牌銷(xiāo)售額。但是，另一方面，也有人認(rèn)為一個(gè)品牌不該依靠一個(gè)名人去獲取成功。
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