The Colgate-Palmolive Company is one of the world’s biggest producers of household and personal hygiene goods. The Colgate half was founded in 1806 by soap and candle maker William Colgate. The Palmolive half was a rival company founded by B.J. Johnson who made a soap from palm and olive oils. The two companies merged in 1953. Today the company generates over $15 billion a year in revenue. Its major competitor is Proctor and Gamble. Colgate-Palmolive have a very broad mix of brands, including Ajax cleaner, Palmolive soap, Colgate toothpaste, and Fab detergent. The chairman says the company is “deeply committed to advancing technology which can address changing consumer needs throughout the world”. His website message states: “Our goal is to…create products that will continue to improve the quality of life for our consumers wherever they live.”