新東方商務(wù)口語[48]:媒體優(yōu)劣
Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.
因為我們的廣告預(yù)算有限，我們將購買主要電臺和電視臺的時段，為期一個月。
Lauren: It seems that one month will not be long enough to execute the current campaign.
要完成當(dāng)前的計劃，一個月的時間可能不夠。
Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.
因為是數(shù)碼產(chǎn)品，所以我們可以通過互聯(lián)網(wǎng)來繼續(xù)完成計劃。用互聯(lián)網(wǎng)這種媒體要便宜得多。
Lauren: Have you considered trade publications?
你考慮過行業(yè)雜志嗎?
Bill: We have determined this is too costly for our budget.
那樣的話開銷太大，超出了預(yù)算。
Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.
我覺得這也許是達(dá)到目標(biāo)的最佳方式。我們也許可以重新評估最初的廣告計劃，調(diào)整預(yù)算的分配。
