Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.
今天我們來(lái)談?wù)撓绿O果公司的新手機(jī):iPhone。事實(shí)上它是種手機(jī) ,iPod 和網(wǎng)絡(luò)的整合。我們來(lái)看下廣告宣傳或是大規(guī)模宣傳——圍繞iPhone的發(fā)布,我們來(lái)仔細(xì)看下用來(lái)描述產(chǎn)品發(fā)福和零售市場(chǎng)的相關(guān)詞匯。