基礎(chǔ)商務(wù)英語(yǔ) Unit 11 Part2 分析競(jìng)爭(zhēng)對(duì)手

Unit11 Part2 Analysing your competitors

一、New words and expressions生詞和短語(yǔ)

technically 在理論上

confidential 機(jī)密

compromise 邊累/損害

budget 預(yù)算

estimate 估計(jì)

selling price 賣(mài)價(jià)

retail price 零售價(jià)

retailer 零售商

retailer dealer零售商

production run產(chǎn)品的產(chǎn)量

unit cost 單位成本

Dialogue(一)

GERALDINE: No, I' m sorry, they are still in a meeting.

杰拉爾?。翰?，對(duì)不起，他們還在開(kāi)會(huì)。

I don' t know how long they' ll be.

不知道還要開(kāi)多久。

Let me take your number and I will get one of them to call you back.

我記下你的號(hào)碼，我會(huì)讓他們中的一個(gè)打回給你。

PETER DAY: It' s good of you to give me a lift.

皮特.戴：你真好，開(kāi)車(chē)送我。

CLIVE HARRIS: It' s no problem.

克萊夫.哈里斯：沒(méi)什么。

Are you still doing consultancy work for J.K. Toys?

你還在為J.K.玩具公司做顧問(wèn)工作嗎?

PETER DAY: I wondered why you were going out of your way to give me a lift.

皮特.戴：我正在想你為什么大老遠(yuǎn)地送我，又不順路。

CLIVE HARRIS: Well, are you?

克萊夫.哈里斯：嗯，你還在做嗎?

PETER DAY: Technically no. I' ve just finished.

皮特.戴：可以說(shuō)不做了。我剛做完。

But that work was confidential.

但那項(xiàng)工作是保密的。

CLIVE HARRIS: Yes, of course.

克萊夫.哈里斯：是的，當(dāng)然。

You could be working for us, you know, I might need a consultant.

你可以為我們工作，要知道，我們也可能需要顧問(wèn)。

PETER DAY: Really?

皮特.戴：真的?

CLIVE HARRIS: Well, perhaps.

克萊夫.哈里斯：嗯，或許。

I might need an idea of the best way to react to Dealer Dan.

我需要一個(gè)反擊“商人丹”的最佳方式的點(diǎn)子。

PETER DAY: How did you get to hear about that?

皮特.戴：你怎么知道的?

CLIVE HARRIS: A customer.

克萊夫.哈里斯：一個(gè)顧客告訴我們的。

Do you know that Dealer Dan is very like a new toy we have developed?

你知道“商人丹”跟我們的一款新玩具很相似嗎?

Dealer Dan could hurt us badly.

“商人丹”可以重創(chuàng)我們。

I don' t want any secrets.

我不要任何秘密。

I don' t want to compromise you, I just want some general information.

我不想為難你，我只想要些大面上的信息。

PETER DAY: How general?

皮特.戴：怎樣才算大面上的信息?

KATE MCKENNA: We know their selling price, but what' s their unit cost?

凱特.麥凱納：我們知道他們的銷(xiāo)售價(jià)格，但他們的單位成本是怎樣的?

DON BRADLEY: Derek, what' s your estimate?

堂.布拉德利：德里克，你的估計(jì)是多少?

DEREK JONES: I can' t say.

德里克.瓊斯：說(shuō)不上來(lái)。

I don' t know what their production run is.

我們還不知道產(chǎn)品是怎樣的。

We haven' t had that information yet.

我們還沒(méi)有這方面的資料。

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

堂.布拉德利：“大老板”的產(chǎn)量是30萬(wàn)。

Will they produce three hundred thousand? Or more?

他們會(huì)生產(chǎn)30萬(wàn)嗎?或者更多?

DEREK JONES: I don' t know the answer to that one.

德里克.瓊斯：這個(gè)我不知道。

At that retail price they have to sell a lot of toys.

以那樣的零售價(jià)，他們要售出很多玩具才行。

DON BRADLEY: It can' t be less than 300 thousand, can it?

堂.布拉德利：但不能少于30萬(wàn)，對(duì)吧?

PETER DAY: Thanks for the lift, Clive.

皮特.戴：謝謝你送我，克萊夫。

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

克萊夫.哈里斯：你在遠(yuǎn)東是名專家，對(duì)吧?

PETER DAY: You could say that.

皮特.戴：也可以這樣說(shuō)。

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

克萊夫.哈里斯：我們和日本公司的交易完成后，我們或許會(huì)需要你的幫助。

We shall need a consultant to help set things up.

我們需要一名顧問(wèn)處理事情。

Of course, the success of Big Boss is a very important part of the deal.

當(dāng)然，“大老板”的成功是這項(xiàng)交易的一個(gè)重要部分。

PETER DAY: When might this happen?

皮特.戴：那會(huì)是什么時(shí)候?

CLIVE HARRIS: That depends.

克萊夫.哈里斯：這個(gè)要看情況。

PETER DAY: The production run is 300,000 units.

皮特.戴：產(chǎn)量是30萬(wàn)件。

CLIVE HARRIS: And the advertising budget?

克萊夫.哈里斯：廣告預(yù)算呢?

PETER DAY: Clive, I don' t know.

皮特.戴：克萊夫， 不知道。

Really, I don' t know.

真的，我不知道。

Dialogue(二)

GERALDINE: No, I' m sorry, they are still in a meeting.I don' t know how long they' ll be.

Let me take your number and I will get one of them to call you back.

PETER DAY: It' s good of you to give me a lift.

CLIVE HARRIS: It' s no problem.

Are you still doing consultancy work for J.K. Toys?

PETER DAY: I wondered why you were going out of your way to give me a lift.

CLIVE HARRIS: Well, are you?

PETER DAY: Technically no. I' ve just finished.

But that work was confidential.

CLIVE HARRIS: Yes, of course.

You could be working for us, you know, I might need a consultant.

PETER DAY: Really?

CLIVE HARRIS: Well, perhaps.

I might need an idea of the best way to react to Dealer Dan.

PETER DAY: How did you get to hear about that?

CLIVE HARRIS: A customer.

Do you know that Dealer Dan is very like a new toy we have developed?

Dealer Dan could hurt us badly.

I don' t want any secrets.

I don' t want to compromise you, I just want some general information.

PETER DAY: How general?

二、answer the question

1.Who does Clive say told him about Dealer Dan?

2.What sort of information does he say he wants?

Dialogue(三)

PETER DAY: It' s good of you to give me a lift.

CLIVE HARRIS: It' s no problem.

Are you still doing consultancy work for J.K. Toys?

PETER DAY: I wondered why you were going out of your way to give me a lift.

CLIVE HARRIS: Well, are you?

PETER DAY: Technically no. I' ve just finished.

But that work was confidential.

CLIVE HARRIS: Yes, of course.

You could be working for us, you know, I might need a consultant.

PETER DAY: Really?

CLIVE HARRIS: Well, perhaps.

I might need an idea of the best way to react to Dealer Dan.

PETER DAY: How did you get to hear about that?

CLIVE HARRIS: A customer.

Do you know that Dealer Dan is very like a new toy we have developed?

Dealer Dan could hurt us badly.

I don' t want any secrets.

I don' t want to compromise you, I just want some general information.

PETER DAY: How general?

Dialogue(四)

unit cost/production run/selling price/retail price

KATE MCKENNA: We know their selling price, but what' s their unit cost?

DON BRADLEY: Derek, what' s your estimate?

DEREK JONES: I can' t say.I don' t know what their production run is.We haven' t had that information yet.

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

Will they produce three hundred thousand? Or more?

DEREK JONES: I don' t know the answer to that one.

At that retail price they have to sell a lot of toys.

DON BRADLEY: It can' t be less than 300 thousand, can it?

Dialogue(五)

KATE MCKENNA: We know their selling price, but what' s their unit cost?

DON BRADLEY: Derek, what' s your estimate?

DEREK JONES: I can' t say.

I don' t know what their production run is.

We haven' t had that information yet.

DON BRADLEY: Well, Big Boss' s production run is three hundred thousand.

Will they produce three hundred thousand? Or more?

DEREK JONES: I don' t know the answer to that one.

At that retail price they have to sell a lot of toys.

DON BRADLEY: It can' t be less than 300 thousand, can it?

PETER DAY: Thanks for the lift, Clive.

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

PETER DAY: You could say that.

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

We shall need a consultant to help set things up.

Of course, the success of Big Boss is a very important part of the deal.

PETER DAY: When might this happen?

CLIVE HARRIS: That depends.

PETER DAY: The production run is 300,000 units.

CLIVE HARRIS: And the advertising budget?

PETER DAY: Clive, I don' t know.

Really, I don' t know.

三、answer the question

.How does Clive encourage Peter to give him the information he needs?

Dialogue(六)

PETER DAY: Thanks for the lift, Clive.

CLIVE HARRIS: You are something of a specialist in the Far East, aren' t you?

PETER DAY: You could say that.

CLIVE HARRIS: Well, when this deal with this Japanese company is settled, we might need your help.

We shall need a consultant to help set things up.

Of course, the success of Big Boss is a very important part of the deal.

PETER DAY: When might this happen?

CLIVE HARRIS: That depends.

PETER DAY: The production run is 300,000 units.

CLIVE HARRIS: And the advertising budget?

PETER DAY: Clive, I don' t know.

Really, I don' t know.

四、復(fù)習(xí):

I have never seen two products which are so similar.

Dealer Dan is very like a new toy we have developed.

The technology is the same as ours.

In concept and design there are no basic differences.

Dealer Dan could hurt us badly.

I might need a consultant...well,perhaps...

Will it affect their sales?

Not much in the first six weeks I suppose

I have already scheduled the TV advertising campaign.

I haven't completed the test yet.

I haven't found out the exact date yet.

technically

confidential

secret

compromise

specialist

budget

estimate