商務口語天天說 第172天:怎樣討論廣播媒體

[00:00.52]Radio is fairly inexpensive with mass audience. 廣播廣告面向大眾，而且費用不算高。 [00:05.29]Direct mail is less expensive than TV or newspaper. 直接郵寄廣告花費比電視及報紙少。 [00:09.59]Yes, but it requires higher advance costs. 是的，但其預支費用較高。 [00:14.09]But its audience are eaily selected, and demographics of percentage of serious recipients can be predicted in advance. 但是其目標對象較易選擇，可以事先預測受眾所占的比例。 [00:23.57]Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive. 但是廣播廣告只是一種對聽覺的刺激。其簡潔明了的要求難以制作復雜產(chǎn)品的廣告。聽眾在收聽時不會全神貫注。 [00:34.13]Its audiences are largely segmented and easily targeted. 聽眾較分散，并且容易被鎖定。 [00:38.45]Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive. 但是廣播廣告只是一種對聽覺的刺激。其簡潔明了的要求難以制作復雜產(chǎn)品的廣告。聽眾在收聽時不會全神貫注。 [00:48.04]So what's your idea? 那么你有什么想法呢?

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第一句：Radio is fairly inexpensive with massaudience.

廣播廣告面向大眾，而且費用不算高。

A: Direct mail is less expensive than TV ornewspaper.

直接郵寄廣告花費比電視及報紙少。

B: Yes, but it requires higher advance costs.

是的，但其預支費用較高。

A: But its audience are eaily selected, anddemographics of percentage of serious recipients can be predicted in advance.

但是其目標對象較易選擇，可以事先預測受眾所占的比例。

第二句：Only audio. The brevity doesn't allow for educating viewers about complexproducts. The audience will be less attentive.

但是廣播廣告只是一種對聽覺的刺激。其簡潔明了的要求難以制作復雜產(chǎn)品的廣告。聽眾在收聽時不會全神貫注。

A: Its audiences are largely segmented and easily targeted.

聽眾較分散，并且容易被鎖定。

B: Only audio. The brevity doesn't allow for educating viewers about complex products. Theaudience will be less attentive.

但是廣播廣告只是一種對聽覺的刺激。其簡潔明了的要求難以制作復雜產(chǎn)品的廣告。聽眾在收聽時不會全神貫注。

A: So what's your idea?

那么你有什么想法呢?

其他表達法：

At the same time, we'll do 15-second radio commercials 3 times a day in selected cities withlarge populations.

同時，我們還會在被選中的人口較多的城市的電臺廣播中宣傳，每天三次，每次時間為15秒。