財(cái)富精英勵(lì)志演講 第74期:分享生活點(diǎn)滴(2)

[00:00:35]So for instance ,I may Twitter right now that i am giving a talk in TED, 例如，我現(xiàn)在就可以用Twitter發(fā)一條消息說(shuō)我正在TED上作演講。 [00:04:37]and in my cases ,when I hit "send" UP to 60,000 people will receive that message in a matter of seconds . 這是件很平常的事。對(duì)于我來(lái)說(shuō)，當(dāng)我選擇發(fā)送后，幾秒內(nèi)，將有超過(guò)6萬(wàn)人會(huì)收到這條信息。 [00:12:36]Now ,the fundamental ideas that Twitter lets people share moments of their lives whenever they want ,either the momentous occasions or mundane ones. Twitter的基本理念就是讓人們隨時(shí)分享他們生活中的任意時(shí)刻。不管是意義非凡的場(chǎng)合，還是日常世俗的時(shí)候。 [00:23:12]It is by sharing these moments as they are happening that let people feel more connected and in touch despite distance in the real time . 通過(guò)分享這些正在發(fā)生的時(shí)刻人們感覺(jué)彼此間的距離更近，聯(lián)系更加緊密，盡管他們不在一起。 [00:33:27]This is the primary use we thought Twitter from the beginning and what we got excited 我們開(kāi)始時(shí)覺(jué)得這就是Twitter的主要用途，也讓我們相當(dāng)興奮。 [00:38:34]What we didn't anticipate was the many, many other uses that would evolve from this very simple system. 我們沒(méi)有料到這個(gè)簡(jiǎn)單的系統(tǒng)竟然衍生出了許多其它的用途。 [00:45:37]One of the things we realized was how important Twitter could be during real-time events. 我們發(fā)現(xiàn)，在突發(fā)事件中，Twitter可以發(fā)揮非常重要的作用。 [00:51:05]When the wildfires broke out in San Diego, in October of 2007, 2007年10月圣地亞哥發(fā)生了嚴(yán)重的火災(zāi)， [00:55:48]people turned to Twitter to report what was happening and to find information from neighbors about what was happening around them. 人們依靠Twitter報(bào)告火災(zāi)近況并通過(guò)周?chē)従釉赥witter上發(fā)布的消息來(lái)了解自己周?chē)那闆r。 [01:01:47]But it wasn't just individuals. The L.A. Times actually turned to Twitter to dispense information as well, 不僅是一般人，實(shí)際上，洛杉磯時(shí)報(bào)也依靠Twitter發(fā)布信息， [01:06:56]and put a Twitter feed on the front page, and the L.A. Fire Department and Red Cross used it to dispense news and updates as well. 并在網(wǎng)站首頁(yè)上放了一個(gè)Twitter訂閱地址同時(shí)，洛杉磯消防部門(mén)以及紅十字會(huì)也通過(guò)Twitter發(fā)布各種最新的消息。 [01:14:32]At this event, dozens of people are Twittering and thousands of people are following along because they want to know what it feels like to be here and what's happening. 這場(chǎng)災(zāi)難中，許多人在使用Twitter發(fā)布消息Twitter上也有成千上萬(wàn)的人在關(guān)注著事件進(jìn)展因?yàn)榇蠹叶枷胫烙H臨現(xiàn)場(chǎng)是什么感覺(jué)，也想知道最新的情況。 [01:24:13]Among the other interesting things that have cropped up is many things from businesses, Twitter上還有很多有趣的事，其中不少和商業(yè)或營(yíng)銷(xiāo)活動(dòng)有關(guān)， [01:28:28]from marketing and communications and predictable things to an insanely popular Korean barbecue taco truck that drives around L.A. 也有很多通訊報(bào)道或是事件預(yù)報(bào)。比如，一輛很火爆的韓式煎玉米餅快餐車(chē)在洛杉磯轉(zhuǎn)來(lái)轉(zhuǎn)去， [01:35:07]and Twitters where it stops causing a line to form around the block. 在Twitter上公布自己下一站?？奎c(diǎn)，結(jié)果食客們都在那里排隊(duì)等待。

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