《名人傳記》之喬布斯一代創(chuàng)意天才139:玩具總動員

When the company was running out of money,

當(dāng)公司的資金快要用光時

Steve Jobs wanted to fire

喬布斯本想解雇

the people who were making the short films.

制作短片的隊伍

It was ony when they got nominated for an Oscar

不過在他們得到奧斯卡提名后

that be decided that maybe

喬布斯決定或者應(yīng)該將皮克斯動畫

Pixar should still stay in the movie making business.

保留在電影制作行業(yè)中

By the end of the 1980's

80年代末

Steve Jobs had two successful-looking businesses:

史蒂夫喬布斯看來很成功的兩個業(yè)務(wù)是：

NeXT, which licensed

第一是NeXT

its operating system to Microsoft Windows,

他們將操作系統(tǒng)授權(quán)給微軟Windows

and Pixar,

第二是皮克斯

which signed a deal with Disney

他們和迪士尼達(dá)成協(xié)議

to create three computer animated, feature-length films.

將制作三套電腦動畫的正規(guī)電影

But the next few years would prove challenging.\

但是未來數(shù)年充滿挑戰(zhàn)性

By 1993, Steve Jobs'

1993年,喬布斯的NeXT

NeXT Computer was in trouble.

電腦公司遇上阻滯

He shut down the NeXT computer factory

他關(guān)閉了NeXT的電腦工廠

and laid off hundreds of workers.

和解雇數(shù)以百計的工人

That same year,Apple's CEO

同年,蘋果電腦公司

John Sculley resigned

行政總裁史考力

after a series of failed projects

在一連串的計劃失敗和銷售業(yè)績

and bad sales.

下滑之后宣布辭職

For Pixar,

對皮克斯畫制作室來說

1993 proved to be equally discouraging.

1993年同樣令人氣餒

Disney stopped production

因為迪士尼停止制作

their feature film Toy Story

他們的動畫電影玩具總動員

It was a very difficult time,

那是非常困難的時期

it was a period when we thought

那時，我們想

we might in fact be shut down all together

我們可能真的會關(guān)掉一起

and the film might never be made.

電影永遠(yuǎn)不會制作了

But John Lasseter and his crew of story artists

但是約翰拉斯特和他的動畫制作工作人員

and the whole team reelly came together

整個團(tuán)隊團(tuán)結(jié)一心

And turned around what had been a difficult situation,

還同心協(xié)力地渡過那個困難時期

made the characters

努力令到動畫的角色

and the story much more interesting

和故事更有意思

and we forged ahead

最終我們更進(jìn)一步

and got Toy Story made.

成功制作了玩具總動員

early in 1995

在1995年初

Disney began promotion for Toy Story

迪士尼開始宣傳玩具總動員

Steve started becoming much more hands on at Pixar

喬布斯開始參與更多

and much more involved in the day

皮克斯的業(yè)務(wù)

to day operations of the company,

親自投入皮克斯的日常運作

much more involved in how the film was going to be marketed.

以及從事怎樣將電影推向市場的工作

Which was very beneficial,

這些對于公司非常有益

he definitely pushed the Disney marketing team

他成功將迪士尼市場團(tuán)隊的成績

a little bit further than they might have ordinarily gone.

推上更高水平

Even though they were excited about the film

大家很緊張電影的成績

he was more excited about the film.

但他更加緊張團(tuán)隊的成績