《名人傳記》之喬布斯一代創(chuàng)意天才142:喬布斯推出iTunes

He wanted a one-stop digital music store.

他希望有一站式的數碼音樂商店

What Steve needed to do to launch iTunes,

喬布斯推出iTunes

was convince the record companies

要做的是說服各大唱片公司

and the music publishers,

和音樂發(fā)行商

not an easy lot,

他們并不是普通的人物

to license their music

要將他們的音樂

to his online store

授權給喬布斯的音樂商店

so that be could then sell it.

然后再向大眾銷售

And one of the great ironies of Steve Jobs

因為喬布斯,我們又要付費

being the person who got us to actually pay for music again

才可以聽音樂

is that Steve Jobs had been a pirate himself

當中最諷刺的是喬布斯在少年時

when he was a teenager.

也作過盜版的事

Jobs and Woz hacked the phone system

他和沃茲尼瓦克曾入侵電話系統

so they could get long distance phone calls for free.

使他們可以免費打長途電話

He was one of the few people

他是真正取得突破的少數人之一

that really broke through

他打破了唱片行業(yè)高層

what ended up being sort of a lot of fear end stubbornness

最常見的畏首畏尾

on the part of record industry executives.

和墨守繩規(guī)的做事方式

And be was determined to get

他還決心要使到披頭四樂隊

the Beatles to agree to put

同意將他們的音樂

their music on his catalog.

加到蘋果的音樂目錄中

And they had some. .

樂隊的管理層

their management had some crazy idea well,

還有很瘋狂的想法

let Steve Jcbs give us

就是叫喬布斯將蘋果

10% of Apple

百分之十的股權給我們

and we'll do it,

那么我們便會答應

because we are going to make this company successful.

因我們會讓喬布斯他們更成功

I remember calling Steve

我記得我打電話給喬布斯

and reporting in what failed meeting it was.

告訴他這個結論時

And he just said you know,

那次真的談不攏的

just great music,

他只回答我披頭四的音樂很好

but they are just wrong

但是你們弄錯了

like don't worry about it.

還說之前談過的問題算了

They're just wrong.

總之就弄錯了

And I thought you know probably

我心想只有喬布斯才這么有信心

only Steve Jobs would have the confidence to be so certain

相信他懂得的東西

that be knew better than the Beatles.

比披頭四樂隊還要多