北師大版高中英語(yǔ)模塊4--Unit 11 The Media Lesson 3-3

北師大版高中英語(yǔ)模塊4--Unit 11 The Media Lesson 3-3 [00:01.34]The top advertisers of today [00:03.69]believe that using humour as well as new [00:06.04]and unusual ideas to surprise people [00:08.98]is important in modern advertisements. [00:11.68]Their aim is to create something [00:13.23]that has never been seen before [00:15.45]and is fascinating for people to look at. [00:18.02]By doing this, they hope to make people forget [00:20.73]that someone is trying to sell them something! [00:23.88]However, not all advertising [00:25.78]is about selling products and services [00:28.02]for a profit. [00:29.52]Some contemporary advertisements [00:30.94]mainly aim to make contributions to society. [00:34.33]There are public advertisements [00:35.67]which encourage citizens to participate [00:37.93]in improving their neighbourhood, [00:39.95]protecting the environment, [00:41.50]and helping other people. [00:43.05]Over the last dacade, [00:44.38]the government has worked hard [00:45.73]at using advertisements to educate the public [00:48.38]on fighting AIDS, saving water, [00:50.57]helping the poor, giving up smoking, etc. [00:53.69]These advertisements have helped [00:55.33]to increase public knowledge, [00:56.93]which has made our society a better place [00:59.03]for everyone. [00:59.64]

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