外貿(mào)英語(yǔ)一點(diǎn)通第175期:廣告營(yíng)銷(xiāo)之巧問(wèn)巧答

[00:00.01]How about the TV advertisement? 做電視廣告怎么樣?。? [00:03.36]I admit that it will leave a deep impression on the audience's mind, but it's too expensive to make TV commercials. 我知道電視廣告會(huì)給觀眾留下深刻的印象，但是電視廣告太貴了。 [00:10.01]TV commercials are fascinating and attractive. The repetition of commercials will help make our products well -known and build strong brand positions. 電視廣告是很生動(dòng)的和吸引人的。電視廣告的不斷播放將會(huì)擴(kuò)大我們產(chǎn)品的知名度，并能奠定我們的品牌地位。 [00:18.09]That's true. I suppose we produce alternative ads that are pre-tested in different kinds of media before a final choices is made. 不錯(cuò)。我認(rèn)為我們?cè)谧鞒鲎詈蟮倪x擇之前應(yīng)先設(shè)計(jì)不同的廣告在不同的大眾媒體上測(cè)試效果。 [00:26.10]A good idea. 不錯(cuò)的想法。 [00:26.40]I suppose we have an advertisement agent. 我認(rèn)為該找一家廣告代理公司了。 [00:32.05]An advertisement agency? Is it very expensive? 廣告代理公司？花費(fèi)很高嗎？ [00:35.52]Well, if you like to, let's go. 好吧，如果你一定要去，我們就去找一家吧。 [00:38.45]I‘ll think about your suggestion, and discuss it with the sales department 我會(huì)考慮考慮您的建議，和銷(xiāo)售部討論一下。 [00:43.00]Of course. We want to use the right media mix to reach our target market. 當(dāng)然，我們想要使用正確的媒體組合來(lái)達(dá)到市場(chǎng)目標(biāo)。 [00:47.45]That would not be correct for a manufacturer like you. Leave that to the retailers. 對(duì)于像你們這樣的制作上來(lái)說(shuō)，那并不是正取的做法，把這種方法留給零售商吧。 [00:51.40]Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups. 說(shuō)的沒(méi)錯(cuò)，請(qǐng)準(zhǔn)備一份更詳細(xì)的提案，我會(huì)把它推薦給高階主管。 [00:56.52]How much dose it cost if I want to have an advertisement in a magazine? 在雜志上做好的廣告需要花多少費(fèi)用？ [01:03.08]That depends on the kind of ads you want to have, for example whether you want to have an ad with colorful pictures or not. Normally, ads in black and white are cheaper. 這要取決于做彩色的還是黑白廣告。黑白廣告比彩色廣告費(fèi)用上要低得多。 [01:12.51]No, I think we should have advertisement on TV. 不，我認(rèn)為我們還是應(yīng)該做電視廣告。 [01:16.15]That's too expensive. Do you think we can afford it? 費(fèi)用太貴了，您認(rèn)為我們能搞得起這類(lèi)宣傳嗎？ [01:20.01]Well, at least we should have a try. 好的，至少我們應(yīng)該試一下。 [01:23.10]We'll get started right away. 我們馬上準(zhǔn)備。

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