14_Secrets Of Steve Jobs：史蒂夫·喬布斯的演講秘密
Anyone who has watched a Steve Jobs' keynote...
有誰看過史蒂夫·喬布斯的主題演講......
I'm Carmine Gallo and today I'll walk you through several key techniques...
我是卡邁恩·加洛，今天我將帶領(lǐng)你學(xué)會幾個關(guān)鍵技巧...
You might kick off your meeting this way, "Good morning, thanks for coming."
或許你會這樣開始你的會議，“早上好，謝謝大家參加會議。”
"Today, we make it easier for you to make your quota."
今天，我們會讓您更輕松地完成你的配額。
I've got four things I'd like to talk about with you today.
今天我想和你們說四件事。 現(xiàn)在開始吧。
...will tell you he is one of the most extraordinary speakers in corporate America.
...將會告訴你他是美國公司中最優(yōu)秀的演講者之一。
Who does the best job of that in the world?
世界上誰在做著最好的工作?
While most presenters simply convey information, Jobs inspires.
喬布斯鼓舞道，雖然大部分主持人能夠簡單地傳達信息。
...that Steve Jobs uses to electrify his audience.
... 史蒂夫•喬布斯(Steve Jobs)用來使聽眾為之振奮。
There are elements you can adopt in your very next presentation.
你可以在下一次演講中采用這些要素。
Welcome to Macworld 2008.
We've got some great stuff for you.
With those words Jobs opened Macworld 2008...
...setting the theme for his presentation and hinting at the major announcement of the day:...
...the launch of the ultrathin MacBook Air.
Whether it's a new notebook or the iPhone,...
Today, Apple is going to reinvent the phone.
Once you identify a theme, make sure it's clear and consistent throughout the presentation.
Think of a staff meeting as a presentation.
...introducing a new software tool to help your team generate, track and share sales leads.
That's the headline, "Easier to Make Quota."
It's memorable and it sets the direction for the rest of your meeting.
It gives your audience a reason to listen.
So let's get started.
Steve Jobs always provides an outline for his presentation,...
Here's an example.
So that's Time Capsule, a perfect companion to Leopard,...
The point is, make it easy for your listeners to follow your story.
Your outline will serve as guideposts along the way.
You'll also notice that during his presentations...
He is passionate and enthusiastic, and it shows.
Incredible. Unbelievable. Amazing. Awesome. Extraordinary year for Apple.
You know your audience wants to be wowed, not put to sleep.
Too many people fall into this "presentation mode."
It's stiff, it's formal, it lacks pizzazz.
We, your listeners, are giving you permission to have fun and to be excited...
...about your company, your product or your service.
If you're not passionate about it, we're not going to be.
There's clearly something in the air today.
So let's say you're a sales manager...
"I know you'll be really excited about this."
...and then verbally opens and closes each section with a clear transition in between.
...and that's the first thing I wanted to share with you this morning.
...Jobs uses words like extraordinary, amazing and cool.
...Jobs unveils a single headline that sets the theme.
