世界名牌博覽：豐田
豐田是目前全世界排名第一的汽車生產(chǎn)公司，2012年共售973萬輛車，2013年度預(yù)計(jì)生產(chǎn)1010萬輛汽車，是第一個達(dá)到年產(chǎn)量千萬臺以上的車廠。而豐田亦是雷克薩斯、斯巴魯品牌的母公司及富士重工的最大股東。豐田任命首位“女老大” 主管全球公關(guān)業(yè)務(wù)。2016年位居《財(cái)富》世界500強(qiáng)第8位。
The Toyota Motor Corporation is a Japanese multinational company. The bulk of its operations is in the production and sale of cars and trucks. In 2009, it became the world’s largest maker of cars, based on sales and number of automobiles produced, for the very first time. It was founded in 1937 by Kiichiro Toyota and a whole Japanese city was built on and named after Toyota. Other brands in the Toyota umbrella include Lexus, Daihatsu and Hino (maker of trucks). It also has a financial services arm and is a key player in both the robotics and biotechnology industries. Toyota’s Just-In-Time production methods and its management philosophy, called “The Toyota Way,” have been studied by business graduates and managers worldwide. It is currently heavily committed to producing green, environmentally-friendly cars.
