世界名牌博覽：金霸王
知名卓越的消費(fèi)品品牌之一。對于世界各地的人們來說，“金霸王”這個(gè)品牌代表了高品質(zhì)的電池產(chǎn)品和不斷創(chuàng)新、進(jìn)取的銷售理念。金霸王堿性電池以其“卓越品質(zhì)，持久電力”的出眾品質(zhì)行銷全球近百個(gè)國家和地區(qū)。同時(shí)金霸王公司還生產(chǎn)和銷售鋰電池，用于大功率電子產(chǎn)品(如攝像機(jī)，手提電腦和移動(dòng)電話等)的鎳氫充電電池以及其它一系列特殊電池。
1925年P(guān)hilip Rogers Mallory結(jié)識了Samual Ruter博士，兩人合作創(chuàng)立R.R.Mallory公司，進(jìn)入電池行業(yè)。1964年在美國正式注冊使用“DURACELL”商標(biāo)，1993年進(jìn)入中國市場并采用中文商標(biāo)“金霸王”。1996年金霸王公司正式與吉列公司合并。2005年寶潔公司與吉列公司合并。
Duracell is perhaps the world’s best known make of batteries. The brand is owned by themultinational conglomerate Proctor and Gamble. Duracell was founded by scientist Samuel Ruben and entrepreneur Philip Rogers Mallory. They developed an alkaline technology in the 1970s to replace the need for more dangerous mercury batteries. Duracell was introduced in 1974. It is a combination of the words ‘durable’ and ‘cell’. They marketed the batteries as being the world’s longest lasting. The company website says: “As a brand, we realized that there were (and still are) many uses for batteries. And as technology advanced, the uses for batteries only increased. We quickly became the world's leading producer of high-performance alkaline batteries.”
