明星打廣告:用過(guò)才能說(shuō)好
Chinese celebrities will be banned from endorsing products or services they haven't used.
This is one of the many proposals set out in a draft amendment to China's 20-year-old Advertisement Law.
According to the amendment, adverts for drugs, medical equipment and health food should not use health experts or patients to claim the effects of the products, and exaggerations or guarantees on such effects are off-limits.
The amendment also seeks a wider ban of tobacco ads in more public venues and online.
The draft has now been tabled to the Standing Committee of the National People's Congress for the first reading.