第172天:怎樣討論廣播媒體

　　星級(jí)典句：

　　第一句：Radio is fairly inexpensive with mass audience.

　　廣播廣告面向大眾，而且費(fèi)用不算高。

　　A: Direct mail is less expensive than TV or newspaper.

　　直接郵寄廣告花費(fèi)比電視及報(bào)紙少。

　　B: Yes, but it requires higher advance costs.

　　是的，但其預(yù)支費(fèi)用較高。

　　A: But its audience are eaily selected, and demographics of percentage of serious recipients can be predicted in advance.

　　但是其目標(biāo)對(duì)象較易選擇，可以事先預(yù)測(cè)受眾所占的比例。

　　第二句：Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.

　　但是廣播廣告只是一種對(duì)聽(tīng)覺(jué)的刺激。其簡(jiǎn)潔明了的要求難以制作復(fù)雜產(chǎn)品的廣告。聽(tīng)眾在收聽(tīng)時(shí)不會(huì)全神貫注。

　　A: Its audiences are largely segmented and easily targeted.

　　聽(tīng)眾較分散，并且容易被鎖定。

　　B: Only audio. The brevity doesn't allow for educating viewers about complex products. The audience will be less attentive.

　　但是廣播廣告只是一種對(duì)聽(tīng)覺(jué)的刺激。其簡(jiǎn)潔明了的要求難以制作復(fù)雜產(chǎn)品的廣告。聽(tīng)眾在收聽(tīng)時(shí)不會(huì)全神貫注。

　　A: So what's your idea?

　　那么你有什么想法呢?

　　其他表達(dá)法：

　　At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations.

　　同時(shí)，我們還會(huì)在被選中的人口較多的城市的電臺(tái)廣播中宣傳，每天三次，每次時(shí)間為15秒。