世界500強(qiáng)CEO訪談 第54期:華納集團(tuán)杰弗里比克斯 與電視媒體一致(2)
記者：那它是怎樣發(fā)揮自己的作用的呢?
Bevvkes: If you separate the broadcast-network business from the very large cable-branded network business, as you know all of the hundreds of channels—not cable, the multichannels, somebody ought to get a good word for this-it’s the branded channel business of TBS and MTV, Disney Channel, etc” and all of those have clear identities, loyal audiences that watch them on television一all we’re saying is that all of those branded channels delivered by cable, satellite and telecom, they should be available on demand on your television set and they should be available on demand on your PC and your mobile—broadband device. What we’re saying about TV Everywhere, we’d like to move in the direction of having all of those networks and certainly all of the ones that we run to be available to you for no extra charge, for free on broadband. You’ll be adding the other platforms-broadband and mobile—to your television experience for no extra charge.
比克斯：如果將有線廣播網(wǎng)絡(luò)業(yè)務(wù)與大的電纜網(wǎng)絡(luò)業(yè)務(wù)分開(kāi)的話，正如你所知道的，有上百種渠道，不是電纜的，而是多波段的包括日本TBS品牌渠道業(yè)務(wù)電視臺(tái)和MTV，迪斯尼頻道等等，所有這些都有明確的身份和忠實(shí)的聽(tīng)眾，可以在電視上觀看。我們要說(shuō)的是，通過(guò)有線、衛(wèi)星和電信提供的品牌渠道，便可以滿足你對(duì)電視機(jī)的需求，他們應(yīng)該提供您在個(gè)人電腦和移動(dòng)寬帶設(shè)備方面的所有需求，我們所說(shuō)的關(guān)于TV Every where，我們想實(shí)現(xiàn)的發(fā)展方向是您能使用所有網(wǎng)絡(luò)，當(dāng)然包括所有我們運(yùn)營(yíng)的，而不收取額外的費(fèi)用，在寬帶上免費(fèi)。你可以免費(fèi)在你的電視機(jī)上增加其他的平臺(tái)——比如寬帶和移動(dòng)功能。
Reporter: You can look at HBO for a pretty good example of this. HBO is available on demand-current episodes, current movies—right now，widely available on video on demand over your set-top box. I think the way people should think of this is, take TNT, which you mentioned, and other networks we don’t own, and have those available the same way HBO is available. You’d have current episodes, the last few episodes, you can keep up with your favorite series, whatever the schedule of that channel would be... I wouldn’t envision a windowing. I would envision whether it’s available literally at the same time or the next day remains to be seen but there’s no conceptual reason why you couldn’t with a TV Everywhere model have it all available at the same time. If the idea is you should be able to watch your show whenever you want, why should there be a difference if you watch it on a laptop using broadband or on a mobile device?
記者：我們可以來(lái)看看HBO，它是一個(gè)很好的例子。HBO是隨時(shí)可用的，現(xiàn)在目前的電影，錄像等都可以滿足你的需求。我認(rèn)為，人們應(yīng)當(dāng)這樣考慮，讓你剛才提到的TNT以及其他非我們所有的網(wǎng)絡(luò)像HBO—樣可用。你可以保留目前正在播出的電視系列的最近幾集。你可以保留你最喜歡的電視劇，不管節(jié)目什么時(shí)候播出。我不會(huì)設(shè)想一個(gè)窗口。我會(huì)想象它是否可在同一時(shí)間或第二天還能看到，但你為什么不能用TV Everywhere的模式讓他們?cè)谕粫r(shí)間都可用，還沒(méi)有概念上的原因是在同一時(shí)間。如果你用寬帶或移動(dòng)設(shè)備的筆記本電腦看電視，那么和隨時(shí)隨地想看電視就看電視又有什么差別呢?
Bewkes: The practicality of it is do you stream all networks, which is hard for most networks to do because they don't have the rights so they’d simply be moving in that direction. The idea would be for most networks, they’d want to put their best foot forward and have programs that their fans most desire. HBO offers a choice. Every network may view this a little differently because they’re trying to make available what the audience is most interested in when they’re using VOD or using broadband. That could be different in different cases.
比克斯：它的實(shí)用性在于它是在你的所有網(wǎng)絡(luò)中，這對(duì)大多數(shù)網(wǎng)絡(luò)來(lái)說(shuō)都是很難的。因?yàn)樗麄儧](méi)有權(quán)利，所以他們會(huì)簡(jiǎn)單地朝著這個(gè)方向前進(jìn)。這個(gè)想法適 用于大多數(shù)的網(wǎng)絡(luò)，他們想盡全力向前，也有他們的粉絲最想要的電視節(jié)目。HBO就提供了一個(gè)選擇。每個(gè)網(wǎng)絡(luò)對(duì)此的觀點(diǎn)可能都會(huì)有點(diǎn)不同，因?yàn)楫?dāng) 他們正在使用或使用寬帶視頻點(diǎn)播的時(shí)候，他們卻正試圖提供給觀眾。在不同的情況下，這也很有可能是不同的。
Reporter: Would you like to see the broadcast networks make their programming available in real-time，no matter if they put it up a day later somewhere else?
記者：您希望看到廣播節(jié)目都在電視或網(wǎng)絡(luò)上即時(shí)播放的情況嗎，無(wú)論是否一天之后它會(huì)出現(xiàn)在別的一些網(wǎng)站上面?
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