實(shí)用商務(wù)英語(yǔ) 準(zhǔn)備展會(huì)

3　準(zhǔn)備展會(huì)

你將聽(tīng)到的

選擇展位

You had better select a stand with high traffic flow.

展位大小

The size of the stand should be based on your products displayed and your budget.

展位格局

Ideally your stand should have more frontage than depth, for better traffic exposure.

設(shè)計(jì)基調(diào)

What theme should we adopt for our stand?

成功要素

Choosing a venue with an appropriate size is one of the crucial factors to success.

考場(chǎng)場(chǎng)地

No amount of literature can be as informative as a personal visit.

布展進(jìn)度

How is the preparation for the fair?

你也許會(huì)說(shuō)

展位布置

We should leave some room at the corner.

考慮因素

It is better to make sure that your display is culturally acceptable.

細(xì)節(jié)準(zhǔn)備

We need to apply for the internet service.

職場(chǎng)心經(jīng)

開(kāi)展會(huì)之前，需要的手續(xù)、貨物都要提前準(zhǔn)備好。展品要先運(yùn)到展出地，展臺(tái)要提前預(yù)訂，展架要規(guī)劃好，以便到達(dá)展會(huì)時(shí)，不會(huì)手忙腳亂發(fā)現(xiàn)帶錯(cuò)展品。展會(huì)過(guò)程中要和展覽主辦方以及客戶溝通，爭(zhēng)取讓參展的作用最大化。

必備的詞匯熱身

●　item [?ait?m] n.項(xiàng)目

●　line [lain] n.行業(yè)

●　latest [?leitist] adj.最近的

●　design [di?zain] n.設(shè)計(jì)

●　monthly [?m?nθli] adj.每月的，每月一次的

●　layout [?leiaut] n.布局；設(shè)計(jì)；安排

●　from now on 從此刻開(kāi)始

當(dāng)準(zhǔn)備展會(huì)的時(shí)候你會(huì)聽(tīng)到

It is useful for you to select a stand with high traffic flow.

在人流密集的地方選擇一個(gè)展位對(duì)你來(lái)說(shuō)太有必要了。

It's for sb.和It's of sb.

for sb.常用于表示事物的特征特點(diǎn)，表示客觀形式的形容詞，如easy，hard，difficult，interesting，impossible等：

It's very hard for him to study two languages.

對(duì)他來(lái)說(shuō)學(xué)兩門(mén)外語(yǔ)是很難的。

of sb.的句型一般用表示人物的性格，品德，表示主觀感情或態(tài)度的形容詞，如good，kind，nice，clever，foolish，right。

It's very nice of you to help me.

你來(lái)幫助我，你真是太好了。

The size of the stand should be based on your products displayed and your budget.

展位的大小需要根據(jù)你所展出的產(chǎn)品和你的預(yù)算來(lái)確定。

Ideally your stand should have more frontage than depth, for better traffic exposure.

理想的情況是，你的展位的面寬應(yīng)比深度更大一些，以便可以接觸更多的參展人員。

What theme should we adopt for our stand?

我們的展臺(tái)要采用什么主題呢？

Choosing a venue with an appropriate size is one of the crucial factors to success.

選擇一個(gè)面積合適的場(chǎng)館是成功的重要因素之一。

No amount of literature can be as informative as a personal visit.

在提供信息方面，任何文字記載也不如親自考察更有效。

How is the agenda for the fair?

現(xiàn)在展銷(xiāo)會(huì)的日程工作進(jìn)展如何？

agenda議事日程

agenda原為拉丁語(yǔ)agendum 'thing to be done'（待辦之事）的復(fù)數(shù)形式，但在現(xiàn)代英語(yǔ)中agenda通常被視為單數(shù)而以agendas作為其復(fù)數(shù)形式，用來(lái)表示“議事日程”或“待辦事項(xiàng)表”。據(jù)說(shuō)，這是由于英國(guó)哲學(xué)家和法學(xué)家邊沁（Jeremy Bentham,1748-1832）的率先使用，才使agenda的這一用法得以廣泛流行。

與agenda情況多少有些類(lèi)似的是addenda（補(bǔ)遺）一詞。該詞原系拉丁文借用詞addendum之復(fù)數(shù)形式，但現(xiàn)在一般也用作復(fù)數(shù)。

當(dāng)準(zhǔn)備展會(huì)的時(shí)候你會(huì)說(shuō)

1．We should put the logo of our company at the very obvious place.

我們應(yīng)該把公司的標(biāo)識(shí)放在最顯眼處。

2．We should leave some room at the corner.

我們應(yīng)該在角落處留些空間。

3．We need to apply for the internet service.

我們需要申請(qǐng)互聯(lián)網(wǎng)服務(wù)。

4．It is better to make sure that your display is culturally acceptable.

最好保證你們的展示是當(dāng)?shù)匚幕芙邮艿摹?/p>

5．Trade show display can be a great way to win new business, make new contract and introduce new product to the marketplace successfully.

展會(huì)的展示是一個(gè)很好的贏得新生意，簽訂新合同，向市場(chǎng)成功介紹新產(chǎn)品的途徑。

6．Basic functions, such as exhibition, negotiation, consulting and resting and the factors to be well considered while designing a stand.

在設(shè)計(jì)一個(gè)展位的時(shí)候，要認(rèn)真考慮諸如展覽、談判、咨詢和休息這些基本方面。

7．How should we get people to come to our booth?

我們應(yīng)該怎樣吸引客戶來(lái)攤位？

8．We will put the lights on this wall so that it looks softer for the eyes.

把燈裝在這面墻上不會(huì)太刺眼。

9．We need to paint the wall of the booth in the color of bright blue to match our products.

我們要將展墻的顏色漆成明亮的藍(lán)色，跟我們公司的產(chǎn)品特性相匹配。

10．I suggest you use some bright colors and material with good texture to build the booth.

我建議你采用一些亮色和質(zhì)地好的材料來(lái)搭建展臺(tái)。

11．The theme of your booth is mainly based on the orientation of your company.

你們展臺(tái)的主題主要由你們公司的定位來(lái)決定。

12．You should have all the items clearly labeled with the stand number and company name.

你需要把所有的物品都清楚地標(biāo)上展臺(tái)的號(hào)碼和公司名稱。

拓展學(xué)習(xí)

展位選擇

A：It provides very easy, convenient access for show attendees, exhibitors and freight delivery.

對(duì)于參展人員、參展商和運(yùn)貨來(lái)說(shuō)，這個(gè)位置都非常便利。

B：That's why I want to choose it.

這就是我為什么要選它的原因。

We had better start out with some place close to our target clients.

我們最好從離我們目標(biāo)客戶近的地方開(kāi)始。

You need to establish how much space you require to display your products or services.

你需要知道你需要多少地方來(lái)展示你的產(chǎn)品和服務(wù)。

Choosing the venue that works best for your show involves many important considerations.

如果要選擇最合適的展覽場(chǎng)館，你需要進(jìn)行多方面的考慮。

Many factors must be considered prior to making the final decision about the exhibition venue.

在選出最終的展覽場(chǎng)館之前，必須要考慮許多因素。

布置展位

A：Today we need to make the display of the exhibition.

今天我們要布置展位。

B：Maybe I can offer you some help.

也許我能給你提供一些幫助。

I'm anxious about the hall decoration.

我擔(dān)心的是大廳內(nèi)的裝潢布置。

We should make our exhibit booth stand out from the other.

我們應(yīng)該把展位布置得與眾不同。

We wish to make a unique display.

我們希望能把展位裝修得獨(dú)特些。

anxious about與anxious for的用法：

anxious about為……擔(dān)心

Don't be over anxious about anything.

不用為任何事?lián)摹?/p>

Mike is anxious about the result of the interview.

麥克正為面試的結(jié)果擔(dān)心。

anxious for渴望

He is anxious for a chance to help her.

他非常希望能有機(jī)會(huì)幫她。

I am anxious for a new environment.

我渴望有一個(gè)新的環(huán)境。

場(chǎng)景應(yīng)用

公司上下都在為參展做準(zhǔn)備，瑪麗也不例外，她就廣告問(wèn)題進(jìn)行了仔細(xì)的研究。

A：I talked to my supervisor. We'll run a full page one week before the exhibition, and once during it.

B：That's great. What day?

A：The show starts on Friday. We'll run the first ad on the Monday before.

B：Okay. What about the one during?

A：We'll run that one on Friday. It'll remind people that the show starts that day.

B：Don't forget to put in there that it runs all weekend.

A：Take it easy, I won't forget it.

B：Good. I trust you.

A：Thank you. I'll make everything in order then.

A：我和我的主管談過(guò)了。我們會(huì)在商展前一周刊登全版面廣告，展覽期間再登一次廣告。

B：太好了。哪一天呢？

A：商展在星期五開(kāi)始，我們會(huì)在前一個(gè)星期一開(kāi)始打廣告。

B：好。那么展覽期間的廣告呢？

A：我們會(huì)在星期五刊登，這樣可以提醒大家商展是在這天開(kāi)始的。

B：別忘了注明展覽持續(xù)到周末。

A：放心，我不會(huì)忘記的。

B：太好了，我信任你。

A：謝謝，我會(huì)讓一切正常運(yùn)轉(zhuǎn)的。

在對(duì)展會(huì)的規(guī)定進(jìn)行了了解之后，蘇珊開(kāi)始安排大家積極做好展會(huì)的準(zhǔn)備工作。

A：Are there any show rules?

B：Yes, we should wear our badges at all times. Cameras or other photographic equipment may not be brought into the convention without the permission of show management.

A：Please paste up these posters on the walls in the surrounding hallways.

B：I will.

A：These are catalogues and pamphlets of our company's products. Please put them on the left side of the counter.

B：Yes. What else should we do?

A：Remember to give our customers your smiling face.

B：We sure we will.

A：展會(huì)有何規(guī)定嗎？

B：是的，展覽期間應(yīng)隨時(shí)佩戴證章。未經(jīng)主辦單位允許，不得將相機(jī)或其他攝影器材帶入場(chǎng)內(nèi)。

A：請(qǐng)你將這些海報(bào)貼在會(huì)場(chǎng)的四周。

B：好的。

A：這些是我們公司的產(chǎn)品目錄和宣傳品，請(qǐng)將它們放在柜臺(tái)的左側(cè)。

B：好的。還有什么要做的？

A：接待客戶時(shí)要記得面帶微笑。

B：那當(dāng)然。

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client，customer，shopper，patron和guest都有客人的意思，但它們之間卻有細(xì)微的差別。

client n. a person who pays a professional person or organization for help and advice委托人，當(dāng)事人，顧客。當(dāng)你接受律師等職業(yè)人士的付費(fèi)服務(wù)時(shí)，你就是client。The lawyer is serving a client.律師正在接待顧客。

customer n. someone who buys goods o services from a shop or business regularly顧客，customer通常指購(gòu)買(mǎi)東西或服務(wù)的人。Most of our customers like our new product.我們的絕大多數(shù)顧客都喜歡我們的新產(chǎn)品。

shopper n. a person who is shopping到商店買(mǎi)東西的人，當(dāng)你出去購(gòu)物時(shí)，你就變成shopper了。The Silk Street is full of shoppers.秀水街?jǐn)D滿了購(gòu)物者。

patron n. a person who uses a particular shop or hotel, especially regularly老顧客，老主顧。為正式用詞。He was a patron for many of the renowned dancers of his times.當(dāng)時(shí)的許多著名舞蹈家都得到過(guò)他的贊助。

guest n. a person who is in someone's home by invitation to stay for a short time or for a meal客人，賓客，guest通常指住旅館的旅客。I'll phone you when our guests have left.我們的客人離開(kāi)后，我就打電話給你。

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