國道54號(State Road 54)上的韋斯利教堂麥當(dāng)勞店是全弗羅里達(dá)州唯一一家能提供“創(chuàng)建自己口味”菜單以及自助訂購銷售機(jī)的分店。全美國僅有12家麥當(dāng)勞能使顧客享受這兩種服務(wù),韋斯利教堂的這家分店便是其中之一。
Customers at a McDonald's in Wesley Chapel can order their food at a self-service kiosk.
在韋斯利教堂麥當(dāng)勞店,顧客們可以在自助機(jī)上點(diǎn)餐。
The new self-ordering kiosks and Create Your Taste menus are the latest for the burger giant trying to stay on top of the fast-food world.
這個漢堡劇透最新推出了新型的自助點(diǎn)餐機(jī)和"我創(chuàng)我味來"菜單,努力在快餐業(yè)維持其領(lǐng)頭地位。
"Our customers are telling us that's what they like, that's what they love, and that's what they want to continue to see us move forward with into the future," said John Frost, who has been the owner operator at this location for 35 years and jumped at the chance to have these kiosks.
約翰·弗羅斯特(John Frost)在這家分店做了35年的業(yè)主和運(yùn)營商,這次他抓住機(jī)遇,引進(jìn)了這些自助點(diǎn)餐機(jī)。他說道:"我們的顧客告訴我們他們所喜愛的。而自助點(diǎn)餐機(jī)正式是他們的所愛,他們也想要繼續(xù)見證我們向著未來前進(jìn)。"
"We need to do something different to change the trajectory of our business we have to stay relevant with our customers," Frost said.
弗羅斯特還表示:"我們需要標(biāo)新立異,從而改變生意軌跡。我們的商業(yè)要與顧客相關(guān)。"
There is even a new station devoted to preparing the Create Your Taste menu items and with a different look. The items take a little longer to prepare and then they're delivered to your table.
麥當(dāng)勞甚至還有個新的門店正在籌備"我創(chuàng)我味來"菜單選項(xiàng),顯示的樣子也有點(diǎn)不一樣。(與排隊(duì)點(diǎn)餐的食物相比)顧客在自助點(diǎn)餐機(jī)上點(diǎn)的那些食物需要更長的時間來準(zhǔn)備,然后所點(diǎn)的食物就會被送上餐桌了。
"Yeah, I like that option, too, sit down, maybe do a little reading wait for it to come," Fettner said.
費(fèi)特納爾稱:"對,我也喜歡這種(點(diǎn)餐)選擇。也許坐下讀會兒書,我就能等到漢堡送上來了。"
But what about that self-ordering kiosk?
但關(guān)于自助點(diǎn)餐機(jī)的反饋如何呢?
"Little bit of a learning curve, but it's kind of playing with an iPad," said Fettner.
費(fèi)特納爾表示:"需要學(xué)習(xí)一下(如何操作),但這就像是在玩iPad。"
"It's better than standing in line and trying to do it with everybody else. Plus it comes with a nice little basket, it's a little nicer dinning," said David Fowler.
大衛(wèi)·福勒說:"這比站著排隊(duì)更好,還能迎合其他所有人。另外點(diǎn)好的漢堡是裝在一個小籃子中,這樣用餐更為精致。"