小米戰(zhàn)略發(fā)展重心轉(zhuǎn)向印度

Chinese telecoms group Xiaomi will prioritise India over its home market and invest $1bn in the country’s start-ups as it looks to accelerate growth outside of its highly competitive home market.

中國電信制造集團小米(Xiaomi)將把印度市場放在比本土市場更優(yōu)先考慮的位置，并將向印度初創(chuàng)企業(yè)投資10億美元。該公司正尋求在競爭激烈的本土市場以外加速增長。

Lei Jun, Xiaomi’s co-founder and chief executive, said the company wanted create an ecosystem of mobile apps for use on its smartphones — a strategy pioneered by Apple, whose more expensive iPhones are barely present in the Indian market.

小米的聯(lián)合創(chuàng)始人和首席執(zhí)行官雷軍表示，該公司希望為用于其智能手機的移動應用創(chuàng)建一個生態(tài)系統(tǒng);這是蘋果(Apple)首創(chuàng)的一項戰(zhàn)略，但價格較高的蘋果iPhone在印度市場上份額很小。

“India is becoming a bigger priority compared to China when it comes to R&D to make India-focused products, and supply and stock for product lines,” Xiaomi said. For example, the company will supply components for its fast-selling Redmi phones to India first in case of shortages.

“在為了制造面向印度的產(chǎn)品而進行研發(fā)、以及產(chǎn)品線的供應和庫存方面，印度正在成為比中國更大的優(yōu)先考慮對象，”小米表示。例如，在出現(xiàn)短缺的情況下，該公司將首先向印度供應其暢銷的紅米(Redmi)手機的組件。

The latest move to focus on India comes as China’s smartphone makers look abroad for expansion.

關注印度的最新舉動出爐之際，中國的智能手機制造商正紛紛在境外尋求擴張。

“The China market is saturated, so now Xiaomi is turning its attention to India,” said Xiaohan Tay, a senior market analyst at IDC, the market research company.

“中國市場已經(jīng)飽和，所以現(xiàn)在小米正在把注意力轉(zhuǎn)向印度，”市場研究公司IDC的資深市場分析師Xiaohan Tay表示。

China’s smartphone makers have conquered almost half of the Indian market, led by Xiaomi, Lenovo, Oppo and Vivo. 中國智能手機制造商占據(jù)了印度市場的近一半，領頭的幾家企業(yè)是小米、聯(lián)想(Lenovo)、Oppo和Vivo。

Xiaomi is tied with Samsung as India’s top smartphone vendor, according to IDC. The company has rejoined the ranks of the world’s top five smartphone makers largely thanks to its growth in the country, according to data from IDC. Shipments in India more than doubled to 27.6m helped by bumper sales ahead of the Diwali festival period.

IDC數(shù)據(jù)顯示，小米與三星(Samsung)并列為印度最大智能手機賣家。根據(jù)IDC的數(shù)據(jù)，小米之所以能夠重返全球前五大智能手機制造商之列，主要是因為在印度實現(xiàn)了較大增長。在印度排燈節(jié)之前的旺盛銷售推動在該國的出貨量增加一倍多，達到了2760萬部。

“China’s smartphone brands have had excellent performance in India and Southeast Asia in recent years,” said Wang Mengxuan, analyst at market research company iResearch.

“近年來，中國的智能手機品牌在印度和東南亞地區(qū)表現(xiàn)出色，”市場研究公司艾瑞咨詢(iResearch)分析師Wang Mengxuan表示

“Users there are generally more price sensitive, and China’s brands are showing their advantage in cost-effective offline sales, gradually squeezing out local brands and other international brands such as Samsung,” added Ms Wang.

“那里的用戶普遍對價格比較敏感，而中國品牌在線下銷售的成本效益方面展現(xiàn)出優(yōu)勢，逐漸排擠本土品牌和三星等其他國際品牌，”Wang Mengxuan補充說。

Xiaomi’s fortunes have bounced back after Mr Lei admitted earlier this year that the company had grown too quickly.

在雷軍今年早些時候承認公司發(fā)展過快之后，小米的命運已峰回路轉(zhuǎn)。

Additional reporting by Yingzhi Yang Yingzhi Yang補充報道