ofo再獲10億美元注資

Chinese bike-sharing start-up Ofo has raised at least $1bn from investors including ecommerce group Alibaba, according to two sources familiar with the deal.The company is valued at $3bn, roughly the same as its rival Mobike with which it dominates the fast-growing market.

據(jù)兩名知情人士介紹，中國(guó)共享單車初創(chuàng)公司ofo從電商集團(tuán)阿里巴巴(Alibaba)等投資者手中至少籌集了10億美元的資金。如今ofo的估值達(dá)到30億美元，與競(jìng)爭(zhēng)對(duì)手摩拜單車(Mobike)相當(dāng)。兩者主導(dǎo)著這個(gè)快速增長(zhǎng)的市場(chǎng)。

Ofo has put 10m dockless bikes on China’s city streets, as well as 100,000 in 19 more countries , including an aggressive push into the UK and the US.

ofo在中國(guó)各個(gè)城市的街道上投放了1000萬(wàn)輛無(wú)樁單車，同時(shí)在19個(gè)境外國(guó)家投放了10萬(wàn)輛無(wú)樁單車，包括在英國(guó)和美國(guó)市場(chǎng)積極推進(jìn)。

“Mobike versus Ofo is not just a battle between the two companies, but the whole ecosystem of services that their [respective] backers Tencent and Alibaba have created,” said Xue Yu, an analyst at IDC, the research company. Ofo and Alibaba declined to comment.

市場(chǎng)研究公司IDC的分析師薛宇表示，“摩拜和ofo之間的競(jìng)爭(zhēng)不只是兩家公司之間的戰(zhàn)斗，而是它們(各自)的后臺(tái)騰訊(Tencent)和阿里巴巴創(chuàng)造的整個(gè)服務(wù)生態(tài)系統(tǒng)之間的戰(zhàn)斗。”ofo和阿里巴巴拒絕置評(píng)。

The shared bikes are connected to the internet and mostly GPS-tagged. They are unlocked and paid for using a smartphone app. Ofo’s app gives priority to Alipay users, the mobile payment platform run by Alibaba’s affiliate Ant Financial, while Mobike pushes Tencent’s WeChat Pay. Earlier this week, Ant Financial also joined a $350m fundraising round for Hellobike, the market’s third biggest start-up by users.

這些共享單車與互聯(lián)網(wǎng)連接，絕大多數(shù)有全球定位系統(tǒng)(GPS)跟蹤。使用者通過(guò)智能手機(jī)App解鎖共享單車并完成支付。ofo的App優(yōu)先照顧支付寶(Alipay，阿里巴巴旗下的螞蟻金服(Ant Financial)運(yùn)行的移動(dòng)支付平臺(tái))用戶，而摩拜力推騰訊的微信支付(WeChat Pay)。本月早些時(shí)候，螞蟻金服還加入了哈羅單車(Hellobike)總值3.5億美元的融資。哈羅單車是該市場(chǎng)用戶量第三大的初創(chuàng)公司。

But bike-sharing companies have hit road bumps despite the money pouring into the sector. At least five start-ups have collapsed in the past six months. The companies have also been hit hard by bike theft and vandalism. Observers see consolidation as inevitable.

盡管資金不斷注入該市場(chǎng)，但共享單車公司在發(fā)展道路上遭遇了坎坷。過(guò)去6個(gè)月至少有5家初創(chuàng)公司倒閉。此外，這些公司還受到了單車失竊和毀壞的沉重打擊。觀察人士認(rèn)為行業(yè)整合在所難免。

“There are 10 players now, but only three will remain,” said Rong Hua, an investor in rival Xiaoming Bike.

“現(xiàn)在有10個(gè)玩家，但只有3個(gè)能留下來(lái)，”小鳴單車的投資者之一Rong Hua表示。

As companies build scale, they have had to spend heavily and have yet to become profitable. Groups are churning out millions of bikes, leading city governments to cap the number of shared bikes cluttering the streets.

在各個(gè)初創(chuàng)公司擴(kuò)大規(guī)模之際，它們不得不瘋狂燒錢，并且尚未實(shí)現(xiàn)盈利。各個(gè)集團(tuán)投放了數(shù)以百萬(wàn)輛計(jì)的單車，導(dǎo)致多個(gè)城市的地方政府設(shè)定了投放街道的共享單車數(shù)量的上限。

An exception is the much smaller but profitable and publicly listed Youon Bike, which recently merged with Hellobike.

與之不同的是規(guī)模小得多但已經(jīng)實(shí)現(xiàn)盈利并且成功上市的永安行(Youon Bike)。最近永安行合并了哈羅單車。

The companies are adamant they can become profitable from user fees. But some analysts say the driver will be enabling marketers, real estate planners and local retailers to tap into user data.

這些公司堅(jiān)持認(rèn)為，它們可以通過(guò)用戶使用費(fèi)實(shí)現(xiàn)盈利。但一些分析人士表示，盈利驅(qū)動(dòng)因素將是讓營(yíng)銷商、房地產(chǎn)策劃公司和當(dāng)?shù)亓闶凵汤糜脩魯?shù)據(jù)。