百度只是給了痛苦的股東一點(diǎn)希望

百度只是給了痛苦的股東一點(diǎn)希望

Baidu has had an abysmal year. But investors aren't ready to write off the company just yet.

百度經(jīng)歷了糟糕透頂?shù)囊荒辍５顿Y者還沒(méi)有準(zhǔn)備好注銷這家公司。

The Chinese search giant reported that net profit dropped a whopping 62% in the most recent quarter compared to a year earlier. Revenue, meanwhile, grew about 1%. But those results, posted late Monday, were better than analysts expected — and that was enough to send the stock soaring more than 9% in pre-market trading.

這家中國(guó)搜索巨頭報(bào)告稱，最近一個(gè)季度的凈利潤(rùn)同比大幅下降62%。與此同時(shí)，該公司收入增長(zhǎng)了約1%。但周一晚間公布的業(yè)績(jī)好于分析師的預(yù)期，足以推動(dòng)該股在盤(pán)前交易中飆升逾9%。

The company's main business, online marketing, has been hurt by increased regulation of online content in China, as well as the country's broader economic slowdown. Digital marketing accounts for about 73% of Baidu's revenue.

該公司的主要業(yè)務(wù)是網(wǎng)絡(luò)營(yíng)銷，但由于中國(guó)對(duì)網(wǎng)絡(luò)內(nèi)容的監(jiān)管力度加大，以及中國(guó)整體經(jīng)濟(jì)放緩，該公司受到了沖擊。數(shù)字營(yíng)銷約占百度收入的73%。

Baidu Chief Financial Officer Herman Yu acknowledged during an earnings presentation that the company's digital ad business had a challenging second quarter. Online advertising revenue fell 16% from the prior year, while online marketing revenue dropped 9%.

百度首席財(cái)務(wù)官赫爾曼吳在業(yè)績(jī)發(fā)布會(huì)上承認(rèn),該公司第二季度的數(shù)字廣告業(yè)務(wù)有挑戰(zhàn)性。網(wǎng)絡(luò)廣告收入同比下降16%，網(wǎng)絡(luò)營(yíng)銷收入下降9%。

Video and mini apps

視頻和迷你應(yīng)用

But some analysts are now suggesting that the company's stock might be undervalued.

但一些分析師現(xiàn)在表示，該公司的股價(jià)可能被低估了。

Baidu has been trying to broaden its sources of revenue, and its latest earnings report indicates that some of those efforts are showing promise. Its results were boosted by iQiyi (IQ), a video streaming service in which Baidu still owns a significant stake.

百度一直在努力擴(kuò)大收入來(lái)源，其最新的盈利報(bào)告顯示，其中一些措施正在顯示出希望。其業(yè)績(jī)得益于愛(ài)奇藝(IQ)，這是一家視頻流媒體服務(wù)公司，百度仍持有其大量股份。

Last year, Baidu began inviting developers to create "mini" versions of apps that could run within the company's main mobile app. That has allowed people to watch TV shows, and buy and sell goods on Baidu's platform.

去年，百度開(kāi)始邀請(qǐng)開(kāi)發(fā)者開(kāi)發(fā)“迷你”版本的應(yīng)用程序，其可以在公司主要移動(dòng)應(yīng)用程序中運(yùn)行。這使得人們可以在百度的平臺(tái)上觀看電視節(jié)目，買賣商品。

Analysts at HSBC pointed out that fellow Chinese tech giant Tencent (TCEHY) is still the "clear leader" when it comes to social networking and digital payments. After all, it owns the incredibly popular Chinese social media app WeChat.

匯豐分析師指出，在社交網(wǎng)絡(luò)和數(shù)字支付領(lǐng)域，中國(guó)科技巨頭騰訊仍是“明顯的領(lǐng)導(dǎo)者”。畢竟，它擁有非常受歡迎的中國(guó)社交媒體應(yīng)用程序微信。

Analysts note that the company still has a broad array of cutting-edge technologies, including its cloud business and Apollo autonomous driving platform, that could pay off big down the line.

分析人士指出，該公司仍擁有一系列前沿技術(shù)，包括云業(yè)務(wù)和阿波羅自動(dòng)駕駛平臺(tái)，這些技術(shù)未來(lái)可能會(huì)帶來(lái)豐厚回報(bào)。