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梅西百貨關(guān)閉了125家門(mén)店,裁減了2000個(gè)工作崗位

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2020年02月06日

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Macy's Closing 125 Stores, Cutting 2000 Jobs As Mall Stores Struggle

梅西百貨關(guān)閉了125家門(mén)店,裁減了2000個(gè)工作崗位

Macy's is planning to close about 125 underperforming stores over the next three years, about a fifth of the company's retail locations.

梅西百貨計(jì)劃在未來(lái)三年內(nèi)關(guān)閉約125家表現(xiàn)不佳的門(mén)店,約占公司零售店的五分之一。

The department store did not specify which locations it would close, other than saying the stores are in "lower-tier" malls and include 30 stores in 19 states that are already in the process of closing.

這家百貨公司沒(méi)有具體說(shuō)明將關(guān)閉哪些門(mén)店,只是說(shuō)這些門(mén)店位于“二線”商場(chǎng),包括19個(gè)州的30家門(mén)店,這些門(mén)店正準(zhǔn)備關(guān)閉。

梅西百貨關(guān)閉了125家門(mén)店,裁減了2.000個(gè)工作崗位

Macy's said in a statement that it is also cutting 2.000 jobs — about 9% of its corporate workforce — and shuttering offices in Cincinnati and San Francisco to consolidate operations at its New York headquarters.

梅西百貨在一份聲明中說(shuō),公司還將裁員2.000人,約占公司員工總數(shù)的9%,并關(guān)閉辛辛那提和舊金山的辦公室,以整合紐約總部的業(yè)務(wù)。

The company will also close its Tempe, Ariz., customer contact center and consolidate operations in Mason, Ohio, and Clearwater, Fla. But it plans to add tech and website workers to a future facility in Atlanta.

該公司還將關(guān)閉其在亞利桑那州坦佩的客戶聯(lián)系中心,并整合在俄亥俄州梅森和佛羅里達(dá)州克利爾沃特的業(yè)務(wù)。但該公司計(jì)劃在亞特蘭大未來(lái)的一家工廠增加技術(shù)和網(wǎng)站工作人員。

All this is part of a big transformation Macy's hopes will help boost the company amid an exodus of shoppers from malls and traditional department stores, NPR's Alina Selyukh reports. And the rise of online sales over the past decade have hurt many of the nation's largest and oldest department stores.

NPR新聞的阿麗娜·塞利克報(bào)道,所有這些都是梅西百貨大轉(zhuǎn)型的一部分,梅西百貨希望在大批顧客從商場(chǎng)和傳統(tǒng)百貨商店撤離的情況下幫助公司發(fā)展。在過(guò)去的十年里,網(wǎng)上銷(xiāo)售的增長(zhǎng)已經(jīng)傷害了這個(gè)國(guó)家最大和最古老的百貨商店。

Macy's plans to upgrade 100 stores in 2020 and open new, smaller boutique-style stores outside of malls, called Market by Macy's. Those stores will feature Macy's merchandise, local goods, and food and drink options. The first version is expected to open in Dallas this week.

梅西百貨計(jì)劃在2020年升級(jí)100家門(mén)店,并在商場(chǎng)外開(kāi)設(shè)新的、規(guī)模較小的精品店,梅西百貨稱(chēng)之為商城。這些門(mén)店將以梅西百貨的商品、當(dāng)?shù)厣唐芬约笆称泛惋嬃蠟樘厣5谝粋€(gè)版本預(yù)計(jì)將于本周在達(dá)拉斯開(kāi)業(yè)。

It's also adding about 60 more lower-priced stores.

該公司還將再增加約60家低價(jià)商店。

梅西百貨關(guān)閉了125家門(mén)店,裁減了2.000個(gè)工作崗位

Macy's estimates the changes will save $1.5 billion by the end of 2022.

梅西百貨估計(jì),到2022年底,這些變化將節(jié)省15億美元。

"We have a clear vision of our brands, Macy's, Bloomingdale's and Bluemercury, fit into retail today," Macy's Chairman and CEO Jeff Gennette said in Tuesday's statement. "We will focus our resources on the healthy parts of our business, directly address the unhealthy parts of the business."

梅西百貨董事長(zhǎng)兼首席執(zhí)行官杰夫·根內(nèi)特在周二的聲明中表示:“我們對(duì)我們的品牌梅西百貨、布魯明戴爾和藍(lán)星今天在零售業(yè)中的地位有著清晰的認(rèn)識(shí)。”“我們將把我們的資源集中在我們業(yè)務(wù)的健康部分,直接解決業(yè)務(wù)的不健康部分。”

Gennette said Macy's will also expand its loyalty program to reach new customers and step up personalized online product recommendations.

根內(nèi)特說(shuō),梅西百貨還將擴(kuò)大其忠誠(chéng)度計(jì)劃,以接觸新客戶,并加強(qiáng)個(gè)性化的在線產(chǎn)品推薦。

Macy's says 2020 will be a transition year and that it expects net sales to decline because of the store closures.

梅西百貨表示,2020年將是一個(gè)過(guò)渡年,預(yù)計(jì)由于門(mén)店關(guān)閉,凈銷(xiāo)售額將下降。


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