你認為在經營企業(yè)時最重要的事情是什么？做什么能使新分公司運轉良好

今天的這段對話，在討論經營企業(yè)，

你認為在經營企業(yè)時最重要的事情是什么？做什么能使新分公司運轉良好

來聽今天的講解:

Beginner

A: what do you thing are the most important things to do when running a business?

你認為在經營企業(yè)時最重要的事情是什么？

B: well, there are several things. Of course, you must do everything you can to keep costs down and revenues high.

好吧，有幾件事。當然，你必須盡你所能來保持低成本和高收入。

A: so, do you think workers should be paid as little as possible?

那么，你認為工人的工資應該盡可能低嗎？

B: no. if you do that, the workers won’t like their jobs. They will be less efficient and you will get a high staff turnover. Those things will increase you costs.

不。如果你這樣做，工人們會不喜歡他們的工作。他們的工作效率會降低，你會得到很高的員工流動率。這些事情會增加你的成本。

A: how can a business maxmise revenues?

企業(yè)如何才能最大限度地提高收入？

B: you need to invest in some good adverstising. You have to know where your potential customers are and target them. It’s no good trying to sell computer games to older people. The market is too small.

你需要在一些好的逆境中投資。你必須知道你的潛在客戶在哪里，并將他們作為目標。試圖向老年人銷售電腦游戲是沒有用的。市場太小了。

A: what else do you suggest?

你還有什么建議？

B: find out what other companies charge for the same products or services. Price yourself near the low end. Don’t be much cheaper than everyone else, because many customers distrust very cheap things. They think that is must be poor quality if it’s that cheap.

了解其他公司對相同的產品或服務收取的費用。自己的價格接近低端。不要比其他人便宜太多，因為許多客戶不信任非常便宜的東西。他們認為如果價格那么便宜，那一定是質量差。

Intermediate

A: what do you think we need to do to get our new branch office running well?

你認為我們需要做些什么才能使我們的新分公司運轉良好？

B: first, I ‘d make sure that we have a good, local, corporate lawyer. He or she will know all the local laws and regulations.

首先，我會確保我們有一位優(yōu)秀的當?shù)毓韭蓭?。他或她會了解當?shù)氐乃蟹煞ㄒ?guī)。

A: that’s very important. A firend recommended a good law firm to me. We’ll need someone to hire staff.

這很重要。一個朋友向我推薦了一家好的律師事務所。我們需要有人來雇傭員工。

B: I think that we should send one of our HR people to do that. I don’t think we should use an agency, because they won’t be familiar with the type of people we employ. Have we decide on the location of the branch office?

我認為我們應該派一名人力資源人員來做這件事。我認為我們不應該使用代理機構，因為他們不熟悉我們雇傭的人的類型。我們決定了分公司的位置嗎？

A: yes. We have. We chose the location in the northeast of the city, not too far from the airport and on the edge of the CBD.

是的。我們選了。我們選在城市的東北部，離機場不遠，在中央商務區(qū)的邊緣。

B: why didn’t we choose an office in the CBD?

我們?yōu)槭裁床辉谥醒肷虅諈^(qū)選一間辦公室？

A: the offices there were too expensive. Have we negotiated any contracts yes?

那里的辦公室太貴了。我們談過合同了嗎？

B: yes. We’ve signed two contracts with companies that we already do work for in other countries. We hope to sign another three this month.

是的。我們已經和其他國家的公司簽了兩份合同。我們希望這個月再簽三份。

A: when will the branch office open?

分公司什么時候開門？

B: hopefully next month. Everything is a little rushed. We should be able to set up our branch office and expand our business quickly.

希望下個月。一切都有點倉促。我們應該能夠成立分公司并迅速擴大業(yè)務。

A: has and advertising campaign been prepared?

廣告活動準備好了嗎？

B: yes, it has. We’re going to target the business community through business magazine.

是的。我們將通過商業(yè)雜志瞄準商業(yè)界。

A: I made plenty of business contract on my last visit and through the embassy. We should be able to get plenty of customers.

我上次訪問和通過大使館簽了很多商業(yè)合同。我們應該能得到很多客戶。