聽基礎(chǔ)單詞,練聽力第10期:顧客會(huì)購買我們的"brand"
【今日基礎(chǔ)詞】Brand
【Transcript】
A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.
B: That sounds like a really clever marketing strategy.
A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.
B: I think our main strength is with young consumers
【Translation】
A：我覺得這主意不錯(cuò)。價(jià)格在市場(chǎng)上是個(gè)重要的變量，所以我們可以利用價(jià)格建立顧客基數(shù)。如果顧客被我們的低價(jià)位所吸引，他們就會(huì)購買我們的牌子，并成為我們忠實(shí)的消費(fèi)者。日后，創(chuàng)下銷售紀(jì)錄、打下良好的顧客基礎(chǔ)之后，再提高價(jià)格。
B：聽起來真是個(gè)聰明的銷售策略。
A：這是個(gè)充滿競爭的市場(chǎng)。必須想出幾個(gè)聰明的辦法來保持我們的領(lǐng)先地位。
B：我認(rèn)為我們的優(yōu)勢(shì)在于產(chǎn)品能吸引年輕顧客。
【注】variable n. 變數(shù)
【Brand】
brand n. 牌子，類型;v. 打烙印，銘記
例：
She’s gone over to a milder brand of cigarettes.
她已改抽另一牌子、味道較淡的香煙。
These frightful experiences are branded on his memory.
這些可怕的經(jīng)歷深深地印入他的記憶。
搭配：brand new 全新的，嶄新的：
This is a brand new computer.
這是一臺(tái)全新的計(jì)算機(jī)。
brand sb. as sth. 丑化，敗壞名聲：
They were branded as liars and cheats.
他們被說成是說謊者和騙子。
brander n. 打烙印的人
