One airline in China has just elevated their dress code to new heights by providing their crew members with stylish haute couture uniforms that seem to be taken straight out of a fashion magazine cover.
中國一家航空公司剛剛為其機(jī)組人員配備了時髦的高級定制服裝,把其著裝標(biāo)準(zhǔn)提升到了新的高度,其樣照看上去就像時尚雜志的封面寫真。
Hainan Airlines have collaborated with designer Laurence Xu who introduced the new attire at the Paris Couture Week. Inspired by the ‘Cheongsam’, a traditional Chinese dress, the uniform features a blend between the modern Western-style fashion trends and traditional Chinese art elements like cloud and the Chinese mythical bird – the Roc.
海南航空與設(shè)計師勞倫斯·徐攜手合作,而徐設(shè)計師在巴黎時裝周上推出了這款新制服。這款制服的設(shè)計靈感來自于中國傳統(tǒng)服飾“旗袍”,其特點(diǎn)就是融合了西方現(xiàn)代時尚潮流和傳統(tǒng)的中國藝術(shù)元素,如祥云和中國的神鳥——大鵬。
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.
“海南航空和勞倫斯·徐的合作是業(yè)界最成功的。我們不僅設(shè)計了一款新的制服,而且還展示了我們航空公司的國際化形象。特別是在國際航線上,我們想讓乘客知道中國現(xiàn)代又時尚,”海南航空品牌總監(jiān)徐飛說道。
Men’s version of the uniform is a bit less extravagant and Western-looking, with double-breasted overcoats and some elements of the traditional Chinese culture.
海南航空的男款制服少了幾分奢華和西式風(fēng)格,還搭配了雙排扣的長大衣并添加了些許傳統(tǒng)中國文化元素。