購(gòu)買力堅(jiān)挺的小城市MAC--中產(chǎn)富裕消費(fèi)者

波士頓咨詢公司近日公布的調(diào)查報(bào)告顯示，計(jì)劃在未來(lái)12個(gè)月內(nèi)增加支出的中國(guó)消費(fèi)者數(shù)量超過(guò)了計(jì)劃減少支出的中國(guó)消費(fèi)者數(shù)量，消費(fèi)者的整體信心與安全感均有所上升。其中，小城市的MAC(中產(chǎn)富裕消費(fèi)者)成了中國(guó)消費(fèi)信心的主動(dòng)力。

MAC refers to middle-class and affluent consumers. Boston Consulting Group defines MACs as those with a monthly household income of more than 7,200 yuan ($1,167).

MAC指的是中產(chǎn)富裕消費(fèi)者。波士頓咨詢集團(tuán)將MAC定義為那些月收入超過(guò)7200元(1167美元)的家庭。

Rising optimism of MACs in small Chinese cities has helped push overall consumer confidence in the nation to a record high, despite slowing economic growth, a new report said.

新報(bào)告指出，盡管經(jīng)濟(jì)增速在放緩，但小城市的中產(chǎn)富裕消費(fèi)者的樂(lè)觀心態(tài)依然將中國(guó)消費(fèi)者信心推到了歷史高點(diǎn)。

However, many people in big cities were experiencing a great deal of stress and anxiety about the future and had concerns about losing their jobs. Such attitudes have led to MACs in large cities saving more to purchase a home, a car or for their children's education.

然而，大城市中許多人都承受著巨大的壓力，有的人對(duì)未來(lái)感到焦慮，有的人擔(dān)心失業(yè)。這種心態(tài)導(dǎo)致大城市的MAC把更多的錢存下來(lái)買房、買車或作為孩子的教育基金。