懶人經(jīng)濟(jì)正在興起：95后“懶需求”最旺盛

The country's cross-border e-commerce sector has expanded rapidly in recent years. [Photo/VCG]

According to a report issued recently by China's major e-commerce platform Taobao on so-called lazy person's consumption statistics, this year Chinese people spent 16 billion yuan purchasing commodities and services online. The amount was 70% more than that of 2017, with the post-1995 generation being the "laziest" as their consumption increased 82% year-on-year.

國內(nèi)主要電商平臺淘寶近日發(fā)布的有關(guān)所謂的“懶人”消費數(shù)據(jù)顯示，2018年中國人花160億元在線購買商品和服務(wù)，較去年增長70%，其中95后“最懶”，其消費水平同比增長82%。

所謂的“懶人經(jīng)濟(jì)(lazy economy)”是指一種新型消費需求(a new type of consumption demand)，從本質(zhì)上講是由人們想省時省力(time-saving and labor-saving)、圖方便的想法催生的。隨著生活節(jié)奏的加快(the pace of life accelerates)，人們把越來越多的時間花在了工作、通勤和社交生活上(spend increasingly more time on work, commuting and social life)，越來越不愿花時間在實體店買東西(brick-and-mortar shopping)、做飯和打掃衛(wèi)生上，于是“懶人經(jīng)濟(jì)”應(yīng)運而生。

多是“平躺生物”的95后人群“懶需求”增長最快，且他們更多在居家用品(household items)上嘗試“懶人神器”。來自淘寶的統(tǒng)計數(shù)據(jù)顯示，淘寶懶人居家用品消費較去年增長了28%，消費者以95后為主，主要分布在黑龍江、浙江和福建。

用高科技電子設(shè)備(high-tech electronic devices)來解決家務(wù)問題，是“懶人經(jīng)濟(jì)”的一大趨勢。掃地機(jī)器人(floor mopping robot)、自動擦窗機(jī)(automatic window cleaner)、自動洗襪機(jī)、電動拖把等都顯示出巨大的需求。其中，智能掃地機(jī)同比增長50%。

餐飲食品方面，外賣服務(wù)(take-out food delivery service)已成為人們?nèi)粘Ｉ钪械囊徊糠?，很好的滿足了人們想要過上更為輕松自在生活(more relaxed and easy life)的需求。

與此同時，懶人食品(lazy food)和用具的消費也在激增。淘寶數(shù)據(jù)顯示，懶人炒菜機(jī)、懶人面包機(jī)等懶人廚房電器(kitchen appliance)年消費增長了81%，自熱火鍋、懶人燒烤等懶人食品的消費更是增長了150%。

由于滿足了人們多樣化和不斷增長的消費需求(diversified and ever-increasing consumption demands)， 懶人經(jīng)濟(jì)正迅速增長。專家表示，隨著消費的持續(xù)升級(ongoing consumption upgrading)，懶人經(jīng)濟(jì)將會出現(xiàn)進(jìn)一步增長。

[相關(guān)詞匯]

新零售 new retail

不合理消費 unreasonable consumption

量入為出 live within their means

可持續(xù)消費 sustainable consumption

綠色消費 green consumption

消費革命 consumer revolution

消費主義 consumerism